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competitive-asset-audit
Security scan passedAudit a body of competitive content - battlecards, sales decks, comparison and alternatives pages, enablement, training…
Part of Competitive Skills by LMTY
by LMTYdotcom· SalesUnclaimed · Yours? Claim it
What competitive-asset-audit does
About
Audit a body of competitive content - battlecards, sales decks, comparison and alternatives pages, enablement, training, help-center copy - against current evidence, and produce the inventory of claims that are stale, unsupported, contradicted, or newly incomplete, ranked by exposure, with the assets each lives in and the owner or skill that should fix it. Use for "audit our competitive materials", "which claims are stale", "what do we need to update across our battlecards and site", "find competitive claims we can no longer support", and any request whose deliverable is the list of claims and how each one holds up - one page or a whole library, with nothing rewritten. Not for producing the update itself - "update X because Y changed" or "fix the talk track" is competitive-enablement-refresh; a new battlecard is competitive-battlecard; whether the message differentiates is competitive-messaging-audit.
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