Forward Deployed Selling

Forward Deployed Selling is an open-source Agent Skill by Angel Armendariz that teaches your agent an enterprise sales method. Before it drafts outreach, plans an account or coaches a deal, the agent qualifies who you're selling to, works out where the buyer is in their journey, and backs every claim with a source. What you can do with it - Qualify an ideal customer profile across market, persona and channel, then derive a go-to-market strategy from it - Generate a thesis on a public company from its earnings calls, filings and press, and turn it into a one-page value provocation - Profile stakeholders as user, buyer, sponsor or enabler, with what each one needs before saying yes - Score an opportunity, find the wait states slowing a deal, and get coaching on a stalled one - Decide whether to disqualify a deal, and revise a thesis after the prospect responds How it works - The skill is a sales doctrine plus protocols the agent loads by task: ICP definition, GTM strategy, value-proposition framing, coaching, disqualification, thesis revision and bringing in other teams - It uses web search and fetch to gather public information on an account - Every number is labelled KNOWN with its source, or INFERRED with a confidence level Good to know - Ethics rules are built in: it won't use personal information from outside a professional context, infer political or religious views, or fabricate case studies, references or metrics - The author marks the timing and cycle-compression figures in the doctrine as design targets, not measured results - Install it in Claude by uploading the folder as a skill, in Claude Code by placing it in ~/.claude/skills/forward-deployed-selling/, or with npx skills add vonarmen-wq/forward-deployed-selling - Apache 2.0 licensed; the Forward Deployed Selling name belongs to its author

• “Qualify an ideal customer profile for our product across market, persona and channel”

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• “Generate a thesis for this public company using only public data, labelling every claim”

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• “Turn this thesis into a one-page value provocation”

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• “Build a stakeholder profile for the CFO at this account”

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• “Score this opportunity and recommend the next actions”

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• “Coach me on this stalled deal”

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