GTM Co-Founder

Go-to-market skills for developer tools and AI products: your agent researches your market, builds a GTM roadmap and works it with you.

Pack · 20 skills

by AIDevGTM

About

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What GTM Co-Founder does

About

An open-source pack of go-to-market Agent Skills by Shane O'Connor (QC Growth), for technical founders, first GTM hires and founding account executives at developer-tool and AI companies. It covers the strategy half of go-to-market: who it's for, why they'd pay and how to land your first users, rather than marketing tactics or SEO. You answer five questions once; your agent then researches your actual market, writes a prioritized roadmap and works it with you one move at a time. What its skills teach your agent - start-here: interview you with five core questions (reading your repo first when it runs inside your project) and write docs/gtm-cofounder/founder-brief.md, tagging each answer as validated or an assumption - research-the-market: find the named communities, newsletters and threads where your users already talk about the problem, how comparable products launched and the rivals you didn't mention, each finding with a link, saved to docs/gtm-cofounder/market-research.md - strategy-and-roadmap: an honest diagnosis of the one bottleneck that matters now, then a Now / Next / Later plan in docs/gtm-cofounder/gtm-roadmap.md that you come back to each session - review-the-work: a skeptic's check on every deliverable before you see it, ending in a pass or a list of fixes - Who it's for: who-is-this-for (a real ICP) and talk-to-users (customer discovery through a technical advisory board) - Saying it so it lands: positioning-and-story, beyond-the-wrapper (for AI products), value-prop-that-converts and the-homepage - First users: time-to-first-value, first-50-users, launch-it (Show HN, Reddit and Product Hunt), growth-loops, market-to-devs-sell-to-buyers, pricing and founder-led-sales - Keeping it going: founder-led-content, know-if-its-working (net developer retention and the DREAM funnel) and market-scan How to use it The README's path is to ask your agent to install the skills from github.com/AIDevGTM/gtm-cofounder and run start-here with you, then research-the-market, then strategy-and-roadmap. It names Claude Code, Cursor, Codex, Windsurf and Antigravity, and any agent that supports Agent Skills. In Claude Code it also installs as a plugin from the project's own marketplace; in the Claude apps you can upload a skill's zip from the latest release. In a chat without skills, you can paste a skill's text in and apply it to your product. Good to know - research-the-market needs web access. Without it, the agent gives you exact searches to run and analyses what you paste back. - Each skill gives frameworks with thresholds, decision trees, the mistakes to avoid and a 30-minute checklist. - Frameworks are credited to Adam Frankl (The Developer-Facing Startup) and Jakub Czakon (markepear.dev). - A community project under the MIT licence. The skills point to Shane's consulting at QC Growth for help beyond them.

Things to ask it

Once it’s added

“Install the skills from github.com/AIDevGTM/gtm-cofounder and run start-here with me.”
“Run research-the-market.”
“Run strategy-and-roadmap. What's the one thing I should work on now?”
“I have 800 GitHub stars but almost nobody pays. What should I do next?”
“Help me plan a Show HN launch that doesn't get flamed.”
“What should I charge, and where should the free tier end?”

What it can do

Before you add it

Reads only

Your project's README, manifest, recent commits and open issues, when run in your repo · Public communities, launches and rivals, when your agent can search the web

Makes changes · your agent can ask first

A founder brief, market research and a GTM roadmap in docs/gtm-cofounder/ · Drafts of positioning, homepage copy, launch posts, pricing and sales scripts, on request

Skills in GTM Co-Founder

Pack · 20 skills, each with its own page

beyond-the-wrapperSecurity scan passedPosition an AI product when everyone claims AI and skeptics call it "just a wrapper." Find the real wedge (data, workfl…
first-50-usersSecurity scan passedGet the first 50 real users through channels the user's ICP already uses.
founder-led-contentSecurity scan passedBuild authority by teaching the problem space, not announcing features.
founder-led-salesSecurity scan passedCoach the user through actually selling: finding the champion and the buyer, running the first sales conversations, dem…
growth-loopsSecurity scan passedTurn hand-made first-50 traction into self-reinforcing acquisition loops, so the next 5,000 users come from usage, not…
know-if-its-workingSecurity scan passedMeasure GTM with the metrics that matter (net developer retention, DREAM funnel) instead of vanity numbers.
launch-itSecurity scan passedPlan a developer launch (Show HN, Reddit, Product Hunt) that earns goodwill instead of a flaming.
market-scanSecurity scan passedRefresh the user's competitive and market context.
market-to-devs-sell-to-buyersSecurity scan passedTurn developer love into revenue by enabling champions and choosing a GTM model.
positioning-and-storySecurity scan passedBuild a positioning and narrative where the developer is the hero and a real trend is the villain.
pricingSecurity scan passedHelp the user decide what to charge and how to package it: the value metric, the tiers, the free-to-paid line, and find…
research-the-marketSecurity scan passedGo outside the founder brief and research the real market before the plan is written: the exact communities, newsletter…
review-the-workSecurity scan passedBefore showing the user any substantive GTM deliverable (positioning, value prop, homepage, launch post, pricing, sales…
start-hereSecurity scan passedInterview the user once and write a docs/gtm-cofounder/founder-brief.md that every other skill reads first, so the advi…
strategy-and-roadmapSecurity scan passedAfter the founder brief and the market research, turn them into an honest diagnosis and a prioritized, stage-aware GTM…
talk-to-usersSecurity scan passedRun developer customer discovery via a Technical Advisory Board (TAB).
the-homepageSecurity scan passedStructure a dev-tool homepage that converts developers into champions.
time-to-first-valueSecurity scan passedTurn a curious developer into an activated one: the docs, the quickstart, and the first-run experience that gets them t…
value-prop-that-convertsSecurity scan passedWrite a developer value proposition that is specific, provable, and free of puffery.
who-is-this-forSecurity scan passedDefine a real ICP and the developer personas in the sale.

Install GTM Co-Founder

Your agent

Runs on your machine.

In ChatGPTDownload the gtm-cofounder folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the skills on GitHub

Runs on your machine.