Apify Lead Scoring & Enrichment

Apify Lead Scoring & Enrichment is a community skill from Apify's Awesome Apify Skills collection. It teaches your agent to turn a CSV of company websites into a scored, contact-enriched pitch list. You write the scoring rules in plain English ("+10 if they use Shopify", "-3 if fewer than 10 employees"), the skill runs Apify Actors to check each company, and you get your CSV back with a score, a qualified flag, contacts and a one-line outreach hook for each lead. What you can do with it - Score leads on their tech stack (BuiltWith), their homepage content (Website Content Crawler) and company details such as size and industry (Contact Details Scraper) - See the score range, then set a threshold so only the leads that qualify go on to enrichment - Find named people in the teams you choose, such as marketing or sales, with job title, work email and LinkedIn, plus an email finder as a fallback and optional email verification - Or find the people who write a company's blog, for guest-post pitches: it searches the blog, pulls author names from posts and looks up their emails - Get an outreach hook for each lead, such as "uses Shopify", to open a cold email with How it works - Your agent asks for the CSV (it needs a company_url column), your rules for each signal and which enrichment path you want. It then runs the skill's Node.js scripts against the Apify API and merges everything into leads.enriched.csv. Every lead you gave it stays in the file; the ones below your threshold are marked qualified=false. - You need an Apify account with an API token in a .env file (APIFY_TOKEN), Node.js 20.6 or later, and a one-time npm install in the skill's scripts folder. You can also skip the scripts and let your agent call the Actors through Apify's MCP server. - Install it with npx skills add apify/awesome-skills -s apify-lead-scoring-enrichment, or as a Claude Code plugin from the apify/awesome-skills marketplace. What it costs - Each Actor run is billed to your Apify account, and the cost grows with the number of leads and the signals you turn on. Finding people at each company costs extra and multiplies with how many you ask for per company, though it's charged only for the people actually found. - The skill estimates the cost before it runs: it warns you above roughly $5 and asks you to confirm above roughly $20. For lists over about 500 leads it suggests a 10-row trial run first. Good to know - The results contain personal data such as names and work emails. Apify's page for Contact Details Scraper reminds you that GDPR protects personal data, so only collect it for a legitimate reason. - Some companies come back without a tech stack or without people: the contacts Actor leaves out large chains, social platforms, retail giants and food-delivery sites, and blogs without author bylines are skipped. - This is a community contribution, not an Apify-maintained skill: it was written by Fabian Maume. Apify maintains its own skills in apify/agent-skills.

• “Score leads.csv: +10 if they use Shopify or WooCommerce, +5 if they run HubSpot, Marketo or Segment, -3 if there's no analytics.”

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• “Show me the score range for this list before you enrich anything, and suggest a threshold.”

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• “Find up to three people in marketing and sales at each qualified company, with verified emails.”

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• “Find who writes the blog at each of these companies so I can pitch guest posts.”

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• “Detect the tech stack of every company in this CSV and give me an outreach hook for each.”

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