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positioning-and-messaging
Security scan passedEstablishes what a product is understood to be, for whom, and instead of what — then turns that into the messaging ever…
Part of Headcount MarketingPack · 19 skills
by cbrock84· Marketing & SEOUnclaimed · Yours? Claim it
What positioning-and-messaging does
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Establishes what a product is understood to be, for whom, and instead of what — then turns that into the messaging every other surface inherits. Use this when messaging is inconsistent across channels, when prospects misunderstand what the product does, when entering a new segment, when competitors are being compared against you unfavorably, or before any campaign, launch, or site rewrite.
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