GTM Cheat Codes

Zapier's go-to-market skills: campaign packages, lead audits, sales sequences, customer decks and ticket triage, with your approval.

Pack · 21 skills

by Zapier

About

Ratings and reviews

What GTM Cheat Codes does

About

GTM Cheat Codes is Zapier's starter kit of agent skills from its own go-to-market teams. Each skill turns scattered context (CRM records, docs, chat threads, Sheets, meeting notes and customer proof) into a work product you review, such as a campaign package, a lead audit, an account brief or a customer deck. Most connect to your apps through Zapier MCP, and every one keeps a person's approval before anything is sent, posted, published or written to a CRM. What its skills cover - Marketing: campaign packages with positioning, audiences and email and LinkedIn drafts, campaign postmortems, shared media-inbox triage, brand guideline checks and HTML page mockups - Customer proof: finding approved customer quotes, stats and stories, and drafting customer stories from interviews - Sales and RevOps: source-backed outreach sequences, customer decks generated in Gamma, why-now account ranking, AI adoption account reports and opportunity sync across CRMs - GTM operations: lead follow-up audits, a daily lead watchlist, finding a lead's owner, and keeping a Google Sheets cache in step with Zapier Tables - Support and legal ops: researching support tickets across the helpdesk, issue tracker and knowledge base, and urgent caller triage for law firms - Content ops: finding the right moment in a meeting recording and preparing an approved clip - Getting started: an install-zapier skill that picks Zapier MCP, the SDK or the CLI for what you need and walks you through it How it connects Most skills read and act through a Zapier MCP server you create at mcp.zapier.com, with only the tools that skill needs and your app accounts connected through Zapier. Recurring jobs, such as daily lead audits, can move to the Zapier SDK. Each skill folder has a SETUP.md, a SCHEMA-MAP.md to adapt to your own systems and an onboarding prompt for the first run. How to install it In Claude Code, it's in Zapier's plugin marketplace: /plugin marketplace add zapier/marketplace, then /plugin install gtm-cheat-codes@zapier. In other agents, copy a skill's SKILL.md into your agent's skills folder. Good to know - It's a starter kit to adapt. Zapier's registry marks each skill's maturity, from source-backed to draft. - Zapier asks you to test with read-only or draft-only work first, and never to paste API keys or tokens into the chat. - The repo also has written specs for recurring automations, such as a daily SDR call list.

Things to ask it

Once it’s added

“Turn this campaign brief into a launch package with email and LinkedIn drafts.”
“Triage our shared media inbox and route anything worth a reply.”
“Write a postmortem for our last campaign: what worked, what broke, what changes next.”
“Find approved customer proof we can use in a healthcare campaign.”
“Build a QBR deck for this account.”
“Which target accounts need attention this week, and why?”

What it can do

Before you add it

Reads only

CRM records, docs, Sheets and chat threads, through Zapier MCP · Shared inboxes, meeting notes and call transcripts you connect · Helpdesk tickets, issue trackers and knowledge bases

Makes changes · your agent can ask first

Drafts campaigns, sequences, replies and customer stories for your review · Generates customer decks in Gamma · Posts triage summaries to Slack and logs rows in Google Sheets · Changes CRM records only after you approve

Skills in GTM Cheat Codes

Pack · 21 skills, each with its own page

ai-audit-account-reportSecurity scan passedTurn account usage data into a concise AI audit outreach package.
brand-guidelines-builderSecurity scan passedHelp non-designers evaluate work against brand guidelines and know what to fix.
campaign-postmortemSecurity scan passedBuild sourced campaign retrospectives from goals, launch context, performance data, team feedback, and follow-up action…
company-recording-clipSecurity scan passedTurn a company meeting or event recording into a short, approved, postable clip.
cross-crm-opportunity-syncSecurity scan passedCoordinate opportunities and customer records across multiple CRMs while preserving attribution, visibility, commission…
customer-deck-builderSecurity scan passedBuild tailored customer-facing sales or customer success decks from approved account context and generate the presentat…
customer-story-writerSecurity scan passedDraft customer stories from approved transcripts, notes, briefs, quotes, and proof points.
daily-lead-stewardSecurity scan passedMaintain a daily review cockpit for high-intent leads and hand-raisers.
find-customer-social-proofSecurity scan passedFind approved customer proof for campaigns, pages, decks, emails, and sales conversations.
find-lead-account-ownerSecurity scan passedResolve the right account owner for a lead using contact, company, and deal ownership evidence.
html-mockup-builderSecurity scan passedBuild self-contained HTML mockups from campaign, product, or page briefs.
inbound-lead-audit-cx-mapSecurity scan passedAudit inbound lead handling and map the customer experience from source event to follow-up outcome.
install-zapierSecurity scan passedInstall and connect Zapier, routing to the right surface (MCP, SDK, or CLI) for what the person needs.
mcp-media-inbox-triageSecurity scan passedFind media, partnership, and high-intent requests buried in a shared Gmail inbox, summarize the useful ones, and route…
mcp-sheet-cache-bridgeSecurity scan passedKeep Zapier Tables or another MCP-connected record store as the source of truth while Google Sheets-based tools read an…
mcp-urgent-caller-triageSecurity scan passedPrioritize inbound client calls by reading transcripts, classifying urgency, matching callers to legal client and matte…
mega-campaign-generatorSecurity scan passedBuild review-first outbound campaign packages from source context for marketing and sales teams.
named-account-trigger-radarSecurity scan passedIdentify named accounts with timely buying or expansion signals and recommend next actions.
no-lead-left-behind-lead-treatment-auditSecurity scan passedAudit lead handling quality across GTM systems and identify missed or low-quality follow-up.
sales-sequence-builderSecurity scan passedCreate practical sales sequences from campaign context, account signals, and reference copy.
support-ticket-triageSecurity scan passedTriage support tickets by pulling helpdesk context, searching issue trackers and knowledge bases in parallel, classifyi…

Install GTM Cheat Codes

Your agent

Runs on your machine.

In ChatGPTDownload the gtm-cheat-codes folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the skills on GitHub

Runs on your machine.