Market research skills for product managers: personas, segments, journey maps, TAM/SAM/SOM, competitor analysis and feedback sentiment.
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About
A community plugin by Paweł Huryn, author of The Product Compass newsletter, from his PM Skills marketplace (phuryn/pm-skills). It's the market and user research part of that collection: 7 skills that teach your agent research frameworks, and 3 commands that run them as guided workflows. What its skills cover - User personas: 3 personas from your research data, each with a job to be done, top pains and gains, one unexpected insight and how the product fits - Market segments: 3-5 customer segments with demographics or firmographics, jobs to be done, pains, product fit and the competition in each - User segmentation: at least 3 behaviour- and needs-based segments from feedback, interviews, tickets or usage data, with representative quotes - Customer journey map: stages from awareness to advocacy, with touchpoints, emotions, pain points, the aha moment, churn triggers and prioritised fixes - Market sizing: TAM, SAM and SOM, estimated top-down and bottom-up, with a 2-3 year projection and the assumptions to check - Competitor analysis: 5 direct competitors found with web search, their strengths and weaknesses, and where you can differentiate - Sentiment analysis: segments, themes, sentiment scores and pain points from reviews, surveys, NPS responses or support tickets Its commands - /pm-market-research:research-users: personas, segments and a customer journey map from your research data, or from a product description - /pm-market-research:competitive-analysis: the competitive landscape for your product or market, with positioning, pricing and differentiation - /pm-market-research:analyze-feedback: themes, sentiment and segment-level insights from feedback you paste or upload How to install it In Claude Code, run /plugin marketplace add phuryn/pm-skills, then /plugin install pm-market-research@pm-skills. In Claude Cowork, adding the phuryn/pm-skills marketplace from GitHub installs all of its plugins, this one included. Codex CLI installs it from the same marketplace with codex plugin add pm-market-research@pm-skills, with the skills but not the slash commands. Other agents can use the skill folders on their own. Good to know - It's instructions for your agent, with no server, account or API key. - Competitor analysis and market sizing use your agent's web search; the other skills work from the data you share or describe. - Market sizes and segment sizes are estimates: check the sources and assumptions it lists before you rely on them. - It's a community project by Paweł Huryn.
Once it’s added
“Estimate TAM/SAM/SOM for an AI code review tool in the US market”
“Create a customer journey map for our e-commerce checkout flow”
“Segment these survey respondents by behavior and needs”
“We have interview data from 12 users of our fitness app. Build our personas.”
“Analyze Figma's competitors in the design tool space”
“Here are 200 NPS responses from Q4. What are people telling us?”
Before you add it
Reads only
Research data you share: surveys, interview notes, reviews, NPS responses and support tickets · The web, through your agent's search, for competitors and market data
Makes changes · your agent can ask first
Personas, segments and customer journey maps · TAM, SAM and SOM estimates with their assumptions · Competitive analyses and feedback reports, saved as Markdown
Each with its own page
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/plugin marketplace add phuryn/pm-skills /plugin install pm-market-research@pm-skills
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