PM Marketing Growth

A community plugin by Paweł Huryn, author of The Product Compass newsletter, from his PM Skills marketplace (phuryn/pm-skills). It's the marketing and growth part of that collection: 5 skills that teach your agent product marketing frameworks, and 2 commands that run them as guided workflows. What its skills cover - Marketing ideas: 5 low-cost campaign ideas, each with a channel, a core message, why it should land and what keeps it cheap - Positioning: the top competitors' angles and the gaps they leave open, then positioning statements with the rationale, supporting messages and the advantage behind each one - Value proposition statements: copy for marketing, sales and onboarding, one per segment, built from the value propositions you already have - Product names: 5 name ideas with the rationale, brand fit, why each is memorable and what to check on domains and trademarks - North Star metric: sort the business into the attention, transaction or productivity game, pick one customer-centric North Star checked against seven criteria, and add 3-5 input metrics that drive it Its commands - /pm-marketing-growth:market-product: a marketing toolkit in one run, with campaign ideas, positioning options, value prop copy (a tagline, an elevator pitch, a landing page hero), name options and a messaging matrix - /pm-marketing-growth:north-star: a North Star framework with candidates, a validation table, input metrics and counter-metrics How to install it In Claude Code, run /plugin marketplace add phuryn/pm-skills, then /plugin install pm-marketing-growth@pm-skills. In Claude Cowork, adding the phuryn/pm-skills marketplace from GitHub installs all of its plugins, this one included. Other agents can use the skill folders on their own; the slash commands are for Claude. Good to know - It's instructions for your agent, with no server, account or API key. - Name ideas come with notes on domains and trademarks, but nothing is checked for you: check a name before you commit to it. - It's a community project by Paweł Huryn.

• “Brainstorm 5 positioning angles that differentiate us from Notion.”

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• “What's a good North Star Metric for a two-sided marketplace?”

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• “Generate value prop statements for our sales team's pitch deck.”

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• “Build a marketing toolkit for our B2B analytics dashboard for e-commerce managers.”

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• “We need a name for our new developer productivity feature.”

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• “Help me fix our North Star: we're tracking DAU but it doesn't feel right.”

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