AppsFlyer MCP

AppsFlyer's own MCP server, in beta. It connects your agent to your AppsFlyer account so you can ask about your marketing data in plain words: campaign performance, ROAS, installs and retention, SKAN results, incrementality experiments, audiences, OneLink links and app settings. It can also look things up in AppsFlyer's Knowledge Base and DevHub docs. What you can do with it - Find your top and lowest performing campaigns and media sources, and compare metrics like ROAS, installs and retention - Read SKAN performance for iOS campaigns by network, campaign or event - List your Incrementality for UA experiments and summarise their lift and cost per incremental conversion - Create OneLink links under an existing template, and audit templates, links and Smart Banners - Check audiences and their partner connections, including uploads that are failing - Review app settings, cost and ad revenue integrations, and users and roles - Get answers on SDK setup and measurement from AppsFlyer's docs How it connects AppsFlyer hosts it at https://mcp.appsflyer.com/auth/mcp. In chat agents such as ChatGPT and Claude, you sign in to AppsFlyer in your browser, and the connection lasts 7 days before you sign in again. For Claude Code, automations and self-hosted agents, create an MCP token in AppsFlyer (Account menu > Security Center > AppsFlyer Tokens) and send it as a bearer token; it works until you revoke it. Good to know - It only sees the apps and data your AppsFlyer user can already see, from one AppsFlyer account per connection. - Almost every tool only reads. The one that creates OneLink links shows you the link first and asks you to confirm, and it's limited to 10 links a day per account. - AppsFlyer acts as a proxy: it fetches your data when you ask and doesn't store query results long term. - An AppsFlyer admin can turn MCP off for the account under Account & Profile > AI capabilities. - It's a beta service.

• “What were my top media sources in the US last week for Mypets.android.com?”

  1. fetch_aggregated_data
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• “What was the ROI by network for the last month?”

  1. skan_get_app_data
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• “Summarize the results of Incrementality experiment 12345.”

  1. incrementality_get_experiment_results
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• “Create a OneLink link under the HolidayPush2025 template for our email newsletter, with the campaign name black_friday.”