# sxo

> Search Experience Optimization (SXO), the bridge between SEO and UX/CRO.

Search Experience Optimization (SXO), the bridge between SEO and UX/CRO. Audits the journey from the SERP click to the on-page goal: click-through factors (title, meta, rich results), then post-click signals that keep users and drive conversions: above-the-fold relevance and intent match, page speed / Core Web Vitals, readability, clear CTAs, mobile usability, and what causes pogo-sticking back to Google. Use when the user has decent rankings but poor CTR or poor on-page conversion, wants better dwell time / engagement, less bounce, or a page experience aligned with search intent. Trigger on: "SXO", "search experience optimization", "good rankings but low CTR", "high bounce rate from search", "pogo-sticking", "improve dwell time", "SEO and conversion", "ranking but not converting", "engagement signals", "make this page convert search traffic". For pure landing-page conversion in ads use /google-ads-landing; for content quality use /seo-page.

- Type: Skill
- Made by: nowork-studio
- Category: Marketing & SEO
- Formats: Skills
- Version: fbdf23d
- Source: https://github.com/nowork-studio/notfair-plugin/tree/HEAD/skills/sxo
- Page: https://pluginboard.ai/skills/sxo

## Works with

- ChatGPT
- Claude
- Gemini
- GitHub Copilot
- Cursor
- Claude Code
- Codex
- Antigravity
- Gemini CLI
- Replit
- OpenClaw
- OpenCode
- Hermes Agent

## Install

### ChatGPT

In ChatGPT: Download the sxo folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the folder on GitHub: https://github.com/nowork-studio/notfair-plugin/tree/HEAD/skills/sxo

### Claude

In Claude (web or desktop): Download the sxo folder and zip the folder itself, then upload it in Customize → Skills.

View the folder on GitHub: https://github.com/nowork-studio/notfair-plugin/tree/HEAD/skills/sxo

### Gemini

In Gemini: Download the sxo folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it).

View the folder on GitHub: https://github.com/nowork-studio/notfair-plugin/tree/HEAD/skills/sxo

### GitHub Copilot

Run in your terminal:

```shell
npx -y degit nowork-studio/notfair-plugin/skills/sxo ~/.copilot/skills/sxo
```

View the folder on GitHub: https://github.com/nowork-studio/notfair-plugin/tree/HEAD/skills/sxo

### Cursor

Run in your terminal:

```shell
npx -y degit nowork-studio/notfair-plugin/skills/sxo ~/.cursor/skills/sxo
```

View the folder on GitHub: https://github.com/nowork-studio/notfair-plugin/tree/HEAD/skills/sxo

### Claude Code

Run in your terminal:

```shell
npx -y degit nowork-studio/notfair-plugin/skills/sxo ~/.claude/skills/sxo
```

View the folder on GitHub: https://github.com/nowork-studio/notfair-plugin/tree/HEAD/skills/sxo

Or all of NotFair, in Claude Code:

```text
/plugin marketplace add nowork-studio/notfair-plugin
/plugin install notfair@nowork-studio
```

### Codex

Run in your terminal:

```shell
npx -y degit nowork-studio/notfair-plugin/skills/sxo ~/.agents/skills/sxo
```

View the folder on GitHub: https://github.com/nowork-studio/notfair-plugin/tree/HEAD/skills/sxo

### Antigravity

In Antigravity: Copy the sxo folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI).

View the folder on GitHub: https://github.com/nowork-studio/notfair-plugin/tree/HEAD/skills/sxo

### Gemini CLI

Run in your terminal:

```shell
npx -y degit nowork-studio/notfair-plugin/skills/sxo ~/.gemini/skills/sxo
```

View the folder on GitHub: https://github.com/nowork-studio/notfair-plugin/tree/HEAD/skills/sxo

### Replit

Run in your terminal:

```shell
npx -y degit nowork-studio/notfair-plugin/skills/sxo .agents/skills/sxo
```

View the folder on GitHub: https://github.com/nowork-studio/notfair-plugin/tree/HEAD/skills/sxo

### OpenClaw

Run in your terminal:

```shell
npx -y degit nowork-studio/notfair-plugin/skills/sxo ~/.openclaw/skills/sxo
```

View the folder on GitHub: https://github.com/nowork-studio/notfair-plugin/tree/HEAD/skills/sxo

### OpenCode

Run in your terminal:

```shell
npx -y degit nowork-studio/notfair-plugin/skills/sxo ~/.config/opencode/skills/sxo
```

View the folder on GitHub: https://github.com/nowork-studio/notfair-plugin/tree/HEAD/skills/sxo

### Hermes Agent

Run in your terminal:

```shell
npx -y degit nowork-studio/notfair-plugin/skills/sxo ~/.hermes/skills/sxo
```

View the folder on GitHub: https://github.com/nowork-studio/notfair-plugin/tree/HEAD/skills/sxo

---
From Pluginboard (https://pluginboard.ai).