# product-marketing

> When the user wants to create or update their product marketing context document.

When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' 'brand voice,' 'tone of voice,' 'brand guidelines,' 'what have we learned,' 'log this learning,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.

- Type: Skill
- Made by: coreyhaines31
- Category: Marketing & SEO
- Formats: Skills
- Version: 2.2.0
- Source: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/product-marketing
- Page: https://pluginboard.ai/skills/product-marketing

## Works with

- ChatGPT
- Claude
- Gemini
- GitHub Copilot
- Cursor
- Claude Code
- Codex
- Antigravity
- Gemini CLI
- Replit
- OpenClaw
- OpenCode
- Hermes Agent

## Install

### ChatGPT

In ChatGPT: Download the product-marketing folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/product-marketing

### Claude

In Claude (web or desktop): Download the product-marketing folder and zip the folder itself, then upload it in Customize → Skills.

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/product-marketing

### Gemini

In Gemini: Download the product-marketing folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it).

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/product-marketing

### GitHub Copilot

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/product-marketing ~/.copilot/skills/product-marketing
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/product-marketing

### Cursor

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/product-marketing ~/.cursor/skills/product-marketing
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/product-marketing

### Claude Code

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/product-marketing ~/.claude/skills/product-marketing
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/product-marketing

Or all of Marketing Skills, in Claude Code:

```text
/plugin marketplace add coreyhaines31/marketingskills
/plugin install marketing-skills@marketingskills
```

### Codex

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/product-marketing ~/.agents/skills/product-marketing
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/product-marketing

### Antigravity

In Antigravity: Copy the product-marketing folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI).

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/product-marketing

### Gemini CLI

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/product-marketing ~/.gemini/skills/product-marketing
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/product-marketing

### Replit

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/product-marketing .agents/skills/product-marketing
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/product-marketing

### OpenClaw

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/product-marketing ~/.openclaw/skills/product-marketing
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/product-marketing

### OpenCode

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/product-marketing ~/.config/opencode/skills/product-marketing
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/product-marketing

### Hermes Agent

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/product-marketing ~/.hermes/skills/product-marketing
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/product-marketing

---
From Pluginboard (https://pluginboard.ai).