# pricing-psychology

> SaaS pricing psychology and tactics for B2B founders.

SaaS pricing psychology and tactics for B2B founders. Use when designing pricing tiers, testing price points, building pricing pages, handling discounting strategy, adding new pricing dimensions, or optimizing monetization. Covers anchoring, decoy effect, charm pricing, framing, versioning, and willingness-to-pay research methodology.

- Type: Skill
- Made by: LeadMagic
- Category: Marketing & SEO
- Formats: Skills
- Version: 1.0.0
- Source: https://github.com/leadmagic/gtm-skills/tree/HEAD/skills/founder-led/pricing-psychology
- Page: https://pluginboard.ai/skills/pricing-psychology

## Works with

- ChatGPT
- Claude
- Gemini
- GitHub Copilot
- Cursor
- Claude Code
- Codex
- Antigravity
- Gemini CLI
- Replit
- OpenClaw
- OpenCode
- Hermes Agent

## Install

### ChatGPT

In ChatGPT: Download the pricing-psychology folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/pricing-psychology

### Claude

In Claude (web or desktop): Download the pricing-psychology folder and zip the folder itself, then upload it in Customize → Skills.

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/pricing-psychology

### Gemini

In Gemini: Download the pricing-psychology folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it).

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/pricing-psychology

### GitHub Copilot

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/pricing-psychology ~/.copilot/skills/pricing-psychology
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/pricing-psychology

### Cursor

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/pricing-psychology ~/.cursor/skills/pricing-psychology
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/pricing-psychology

### Claude Code

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/pricing-psychology ~/.claude/skills/pricing-psychology
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/pricing-psychology

Or all of GTM Skills, in Claude Code:

```text
/plugin marketplace add LeadMagic/gtm-skills
/plugin install gtm-skills@gtm-skills
```

### Codex

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/pricing-psychology ~/.agents/skills/pricing-psychology
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/pricing-psychology

### Antigravity

In Antigravity: Copy the pricing-psychology folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI).

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/pricing-psychology

### Gemini CLI

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/pricing-psychology ~/.gemini/skills/pricing-psychology
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/pricing-psychology

### Replit

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/pricing-psychology .agents/skills/pricing-psychology
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/pricing-psychology

### OpenClaw

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/pricing-psychology ~/.openclaw/skills/pricing-psychology
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/pricing-psychology

### OpenCode

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/pricing-psychology ~/.config/opencode/skills/pricing-psychology
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/pricing-psychology

### Hermes Agent

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/pricing-psychology ~/.hermes/skills/pricing-psychology
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/pricing-psychology

---
From Pluginboard (https://pluginboard.ai).