# prd-v09-positioning-dunford

> Define product positioning using April Dunford's 5-step framework during PRD v0.9 Go-to-Market.

Define product positioning using April Dunford's 5-step framework during PRD v0.9 Go-to-Market. Triggers on requests to position the product, define category, frame against competitors, or when user asks "what category are we?", "how do we position?", "Dunford positioning", "obviously awesome", "market frame of reference", "positioning statement". Outputs GTM-* entries with Type=Positioning and BR-POS-* positioning rules.

- Type: Skill
- Made by: mattgierhart
- Category: Marketing & SEO
- Formats: Skills
- Version: 3a3dcc6
- Source: https://github.com/mattgierhart/prd-driven-context-engineering/tree/HEAD/plugins/prd-ce/skills/prd-v09-positioning-dunford
- Page: https://pluginboard.ai/skills/prd-v09-positioning-dunford-mattgierhart

## Works with

- ChatGPT
- Claude
- Gemini
- GitHub Copilot
- Cursor
- Claude Code
- Codex
- Antigravity
- Gemini CLI
- Replit
- OpenClaw
- OpenCode
- Hermes Agent

## Install

### ChatGPT

In ChatGPT: Download the prd-v09-positioning-dunford folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the folder on GitHub: https://github.com/mattgierhart/PRD-driven-context-engineering/tree/HEAD/plugins/prd-ce/skills/prd-v09-positioning-dunford

### Claude

In Claude (web or desktop): Download the prd-v09-positioning-dunford folder and zip the folder itself, then upload it in Customize → Skills.

View the folder on GitHub: https://github.com/mattgierhart/PRD-driven-context-engineering/tree/HEAD/plugins/prd-ce/skills/prd-v09-positioning-dunford

### Gemini

In Gemini: Download the prd-v09-positioning-dunford folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it).

View the folder on GitHub: https://github.com/mattgierhart/PRD-driven-context-engineering/tree/HEAD/plugins/prd-ce/skills/prd-v09-positioning-dunford

### GitHub Copilot

Run in your terminal:

```shell
npx -y degit mattgierhart/PRD-driven-context-engineering/plugins/prd-ce/skills/prd-v09-positioning-dunford ~/.copilot/skills/prd-v09-positioning-dunford
```

View the folder on GitHub: https://github.com/mattgierhart/PRD-driven-context-engineering/tree/HEAD/plugins/prd-ce/skills/prd-v09-positioning-dunford

### Cursor

Run in your terminal:

```shell
npx -y degit mattgierhart/PRD-driven-context-engineering/plugins/prd-ce/skills/prd-v09-positioning-dunford ~/.cursor/skills/prd-v09-positioning-dunford
```

View the folder on GitHub: https://github.com/mattgierhart/PRD-driven-context-engineering/tree/HEAD/plugins/prd-ce/skills/prd-v09-positioning-dunford

### Claude Code

Run in your terminal:

```shell
npx -y degit mattgierhart/PRD-driven-context-engineering/plugins/prd-ce/skills/prd-v09-positioning-dunford ~/.claude/skills/prd-v09-positioning-dunford
```

View the folder on GitHub: https://github.com/mattgierhart/PRD-driven-context-engineering/tree/HEAD/plugins/prd-ce/skills/prd-v09-positioning-dunford

Or all of PRD-Driven Context Engineering, in Claude Code:

```text
/plugin marketplace add mattgierhart/PRD-driven-context-engineering
/plugin install prd-ce@prd-ce-methodology
```

### Codex

Run in your terminal:

```shell
npx -y degit mattgierhart/PRD-driven-context-engineering/plugins/prd-ce/skills/prd-v09-positioning-dunford ~/.agents/skills/prd-v09-positioning-dunford
```

View the folder on GitHub: https://github.com/mattgierhart/PRD-driven-context-engineering/tree/HEAD/plugins/prd-ce/skills/prd-v09-positioning-dunford

### Antigravity

In Antigravity: Copy the prd-v09-positioning-dunford folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI).

View the folder on GitHub: https://github.com/mattgierhart/PRD-driven-context-engineering/tree/HEAD/plugins/prd-ce/skills/prd-v09-positioning-dunford

### Gemini CLI

Run in your terminal:

```shell
npx -y degit mattgierhart/PRD-driven-context-engineering/plugins/prd-ce/skills/prd-v09-positioning-dunford ~/.gemini/skills/prd-v09-positioning-dunford
```

View the folder on GitHub: https://github.com/mattgierhart/PRD-driven-context-engineering/tree/HEAD/plugins/prd-ce/skills/prd-v09-positioning-dunford

### Replit

Run in your terminal:

```shell
npx -y degit mattgierhart/PRD-driven-context-engineering/plugins/prd-ce/skills/prd-v09-positioning-dunford .agents/skills/prd-v09-positioning-dunford
```

View the folder on GitHub: https://github.com/mattgierhart/PRD-driven-context-engineering/tree/HEAD/plugins/prd-ce/skills/prd-v09-positioning-dunford

### OpenClaw

Run in your terminal:

```shell
npx -y degit mattgierhart/PRD-driven-context-engineering/plugins/prd-ce/skills/prd-v09-positioning-dunford ~/.openclaw/skills/prd-v09-positioning-dunford
```

View the folder on GitHub: https://github.com/mattgierhart/PRD-driven-context-engineering/tree/HEAD/plugins/prd-ce/skills/prd-v09-positioning-dunford

### OpenCode

Run in your terminal:

```shell
npx -y degit mattgierhart/PRD-driven-context-engineering/plugins/prd-ce/skills/prd-v09-positioning-dunford ~/.config/opencode/skills/prd-v09-positioning-dunford
```

View the folder on GitHub: https://github.com/mattgierhart/PRD-driven-context-engineering/tree/HEAD/plugins/prd-ce/skills/prd-v09-positioning-dunford

### Hermes Agent

Run in your terminal:

```shell
npx -y degit mattgierhart/PRD-driven-context-engineering/plugins/prd-ce/skills/prd-v09-positioning-dunford ~/.hermes/skills/prd-v09-positioning-dunford
```

View the folder on GitHub: https://github.com/mattgierhart/PRD-driven-context-engineering/tree/HEAD/plugins/prd-ce/skills/prd-v09-positioning-dunford

---
From Pluginboard (https://pluginboard.ai).