# positioning-messaging

> Build positioning and messaging from category, ICP, alternatives, differentiated value, proof, and buyer language.

Build positioning and messaging from category, ICP, alternatives, differentiated value, proof, and buyer language. Produces a positioning statement, message hierarchy, persona messaging matrix, homepage narrative, and sales talk tracks. Use when messaging sounds generic, launches need positioning, or competitors blur differentiation.

- Type: Skill
- Made by: LeadMagic
- Category: Marketing & SEO
- Formats: Skills
- Version: 1.0.0
- Source: https://github.com/leadmagic/gtm-skills/tree/HEAD/skills/foundation/positioning-messaging
- Page: https://pluginboard.ai/skills/positioning-messaging

## Works with

- ChatGPT
- Claude
- Gemini
- GitHub Copilot
- Cursor
- Claude Code
- Codex
- Antigravity
- Gemini CLI
- Replit
- OpenClaw
- OpenCode
- Hermes Agent

## Install

### ChatGPT

In ChatGPT: Download the positioning-messaging folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/foundation/positioning-messaging

### Claude

In Claude (web or desktop): Download the positioning-messaging folder and zip the folder itself, then upload it in Customize → Skills.

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/foundation/positioning-messaging

### Gemini

In Gemini: Download the positioning-messaging folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it).

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/foundation/positioning-messaging

### GitHub Copilot

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/foundation/positioning-messaging ~/.copilot/skills/positioning-messaging
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/foundation/positioning-messaging

### Cursor

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/foundation/positioning-messaging ~/.cursor/skills/positioning-messaging
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/foundation/positioning-messaging

### Claude Code

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/foundation/positioning-messaging ~/.claude/skills/positioning-messaging
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/foundation/positioning-messaging

Or all of GTM Skills, in Claude Code:

```text
/plugin marketplace add LeadMagic/gtm-skills
/plugin install gtm-skills@gtm-skills
```

### Codex

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/foundation/positioning-messaging ~/.agents/skills/positioning-messaging
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/foundation/positioning-messaging

### Antigravity

In Antigravity: Copy the positioning-messaging folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI).

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/foundation/positioning-messaging

### Gemini CLI

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/foundation/positioning-messaging ~/.gemini/skills/positioning-messaging
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/foundation/positioning-messaging

### Replit

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/foundation/positioning-messaging .agents/skills/positioning-messaging
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/foundation/positioning-messaging

### OpenClaw

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/foundation/positioning-messaging ~/.openclaw/skills/positioning-messaging
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/foundation/positioning-messaging

### OpenCode

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/foundation/positioning-messaging ~/.config/opencode/skills/positioning-messaging
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/foundation/positioning-messaging

### Hermes Agent

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/foundation/positioning-messaging ~/.hermes/skills/positioning-messaging
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/foundation/positioning-messaging

---
From Pluginboard (https://pluginboard.ai).