# positioning-mapper

> Use when the user asks to "map our positioning", "name our competitive alternatives", or "pick a beachhead segment for…

Use when the user asks to "map our positioning", "name our competitive alternatives", or "pick a beachhead segment for the launch"; produces a Dunford-style positioning canvas — named competitive alternatives (including spreadsheet and status quo), unique attributes (verifiable, or routed to the claims ledger), value themes (attribute→benefit→value chains), a target beachhead segment scored on serviceability / pain intensity / reachability, and a one-sentence onlyness statement — the sole upstream of the message house and the entity-signal source for the canonical entity profile. Not for the message house or per-channel launch copy — use message-house-builder; not for audience/persona profiling itself — use audience-mapper; not for SEO keyword positioning — use keyword-research. 定位画布/竞争替代品/独特价值/滩头细分

- Type: Skill
- Made by: aaron-he-zhu
- Category: Marketing & SEO
- Formats: Skills
- Version: 20.1.0
- Source: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/research/positioning-mapper
- Page: https://pluginboard.ai/skills/positioning-mapper

## Works with

- ChatGPT
- Claude
- Gemini
- GitHub Copilot
- Cursor
- Claude Code
- Codex
- Antigravity
- Gemini CLI
- Replit
- OpenClaw
- OpenCode
- Hermes Agent

## Install

### ChatGPT

In ChatGPT: Download the positioning-mapper folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/research/positioning-mapper

### Claude

In Claude (web or desktop): Download the positioning-mapper folder and zip the folder itself, then upload it in Customize → Skills.

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/research/positioning-mapper

### Gemini

In Gemini: Download the positioning-mapper folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it).

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/research/positioning-mapper

### GitHub Copilot

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/launch/research/positioning-mapper ~/.copilot/skills/positioning-mapper
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/research/positioning-mapper

### Cursor

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/launch/research/positioning-mapper ~/.cursor/skills/positioning-mapper
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/research/positioning-mapper

### Claude Code

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/launch/research/positioning-mapper ~/.claude/skills/positioning-mapper
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/research/positioning-mapper

Or all of Aaron Marketing Skills, in Claude Code:

```text
/plugin marketplace add aaron-he-zhu/aaron-marketing-skills
/plugin install aaron-marketing@aaron
```

### Codex

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/launch/research/positioning-mapper ~/.agents/skills/positioning-mapper
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/research/positioning-mapper

### Antigravity

In Antigravity: Copy the positioning-mapper folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI).

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/research/positioning-mapper

### Gemini CLI

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/launch/research/positioning-mapper ~/.gemini/skills/positioning-mapper
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/research/positioning-mapper

### Replit

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/launch/research/positioning-mapper .agents/skills/positioning-mapper
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/research/positioning-mapper

### OpenClaw

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/launch/research/positioning-mapper ~/.openclaw/skills/positioning-mapper
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/research/positioning-mapper

### OpenCode

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/launch/research/positioning-mapper ~/.config/opencode/skills/positioning-mapper
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/research/positioning-mapper

### Hermes Agent

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/launch/research/positioning-mapper ~/.hermes/skills/positioning-mapper
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/research/positioning-mapper

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From Pluginboard (https://pluginboard.ai).