# positioning-and-messaging

> Establishes what a product is understood to be, for whom, and instead of what — then turns that into the messaging ever…

Establishes what a product is understood to be, for whom, and instead of what — then turns that into the messaging every other surface inherits. Use this when messaging is inconsistent across channels, when prospects misunderstand what the product does, when entering a new segment, when competitors are being compared against you unfavorably, or before any campaign, launch, or site rewrite.

- Type: Skill
- Made by: cbrock84
- Category: Marketing & SEO
- Formats: Skills
- Version: 70f119d
- Source: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/positioning-and-messaging
- Page: https://pluginboard.ai/skills/positioning-and-messaging

## Works with

- ChatGPT
- Claude
- Gemini
- GitHub Copilot
- Cursor
- Claude Code
- Codex
- Antigravity
- Gemini CLI
- Replit
- OpenClaw
- OpenCode
- Hermes Agent

## Install

### ChatGPT

In ChatGPT: Download the positioning-and-messaging folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/positioning-and-messaging

### Claude

In Claude (web or desktop): Download the positioning-and-messaging folder and zip the folder itself, then upload it in Customize → Skills.

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/positioning-and-messaging

### Gemini

In Gemini: Download the positioning-and-messaging folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it).

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/positioning-and-messaging

### GitHub Copilot

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/positioning-and-messaging ~/.copilot/skills/positioning-and-messaging
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/positioning-and-messaging

### Cursor

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/positioning-and-messaging ~/.cursor/skills/positioning-and-messaging
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/positioning-and-messaging

### Claude Code

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/positioning-and-messaging ~/.claude/skills/positioning-and-messaging
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/positioning-and-messaging

Or all of Headcount Marketing, in Claude Code:

```text
/plugin marketplace add cbrock84/headcount
/plugin install marketing@headcount
```

### Codex

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/positioning-and-messaging ~/.agents/skills/positioning-and-messaging
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/positioning-and-messaging

### Antigravity

In Antigravity: Copy the positioning-and-messaging folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI).

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/positioning-and-messaging

### Gemini CLI

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/positioning-and-messaging ~/.gemini/skills/positioning-and-messaging
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/positioning-and-messaging

### Replit

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/positioning-and-messaging .agents/skills/positioning-and-messaging
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/positioning-and-messaging

### OpenClaw

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/positioning-and-messaging ~/.openclaw/skills/positioning-and-messaging
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/positioning-and-messaging

### OpenCode

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/positioning-and-messaging ~/.config/opencode/skills/positioning-and-messaging
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/positioning-and-messaging

### Hermes Agent

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/positioning-and-messaging ~/.hermes/skills/positioning-and-messaging
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/positioning-and-messaging

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From Pluginboard (https://pluginboard.ai).