# pm-win-loss-analysis

> Run a Pragmatic Institute Win/Loss analysis — understand why recent evaluators did or did not buy and the steps they to…

Run a Pragmatic Institute Win/Loss analysis — understand why recent evaluators did or did not buy and the steps they took in their buying process. Use when a PM says "why did we win/lose", "win-loss", "why do deals slip", "churn reasons", "why did they pick the competitor", or "interview a lost prospect". Enforces the rule that win/loss is run by an objective party not involved in the sale, and evaluates the buying PROCESS, not the salespeople. Produces a Win/Loss Interview Guide and a Win/Loss Findings Report as a Markdown or Word .docx artifact.

- Type: Skill
- Made by: julianoczkowski
- Category: Sales
- Formats: Skills
- Version: 4cf642f
- Source: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-win-loss-analysis
- Page: https://pluginboard.ai/skills/pm-win-loss-analysis

## Works with

- ChatGPT
- Claude
- Gemini
- GitHub Copilot
- Cursor
- Claude Code
- Codex
- Antigravity
- Gemini CLI
- Replit
- OpenClaw
- OpenCode
- Hermes Agent

## Install

### ChatGPT

In ChatGPT: Download the pm-win-loss-analysis folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-win-loss-analysis

### Claude

In Claude (web or desktop): Download the pm-win-loss-analysis folder and zip the folder itself, then upload it in Customize → Skills.

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-win-loss-analysis

### Gemini

In Gemini: Download the pm-win-loss-analysis folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it).

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-win-loss-analysis

### GitHub Copilot

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-win-loss-analysis ~/.copilot/skills/pm-win-loss-analysis
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-win-loss-analysis

### Cursor

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-win-loss-analysis ~/.cursor/skills/pm-win-loss-analysis
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-win-loss-analysis

### Claude Code

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-win-loss-analysis ~/.claude/skills/pm-win-loss-analysis
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-win-loss-analysis

Or all of Product Manager Copilot, in Claude Code:

```text
/plugin marketplace add julianoczkowski/product-manager
/plugin install product-manager@product-manager-marketplace
```

### Codex

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-win-loss-analysis ~/.agents/skills/pm-win-loss-analysis
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-win-loss-analysis

### Antigravity

In Antigravity: Copy the pm-win-loss-analysis folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI).

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-win-loss-analysis

### Gemini CLI

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-win-loss-analysis ~/.gemini/skills/pm-win-loss-analysis
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-win-loss-analysis

### Replit

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-win-loss-analysis .agents/skills/pm-win-loss-analysis
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-win-loss-analysis

### OpenClaw

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-win-loss-analysis ~/.openclaw/skills/pm-win-loss-analysis
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-win-loss-analysis

### OpenCode

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-win-loss-analysis ~/.config/opencode/skills/pm-win-loss-analysis
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-win-loss-analysis

### Hermes Agent

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-win-loss-analysis ~/.hermes/skills/pm-win-loss-analysis
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-win-loss-analysis

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From Pluginboard (https://pluginboard.ai).