# pm-positioning

> Create a Pragmatic Institute Positioning Document — describe a product by the market problems it solves (not features),…

Create a Pragmatic Institute Positioning Document — describe a product by the market problems it solves (not features), for one persona in one segment. Use when the PM asks for positioning, messaging, "how do we describe/pitch this", an internal positioning doc, or a positioning statement. Produces a Positioning Document plus a Problem-Oriented Capabilities (POC) worksheet as a Markdown or Word .docx artifact.

- Type: Skill
- Made by: julianoczkowski
- Category: Marketing & SEO
- Formats: Skills
- Version: d765da3
- Source: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-positioning
- Page: https://pluginboard.ai/skills/pm-positioning

## Works with

- ChatGPT
- Claude
- Gemini
- GitHub Copilot
- Cursor
- Claude Code
- Codex
- Antigravity
- Gemini CLI
- Replit
- OpenClaw
- OpenCode
- Hermes Agent

## Install

### ChatGPT

In ChatGPT: Download the pm-positioning folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-positioning

### Claude

In Claude (web or desktop): Download the pm-positioning folder and zip the folder itself, then upload it in Customize → Skills.

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-positioning

### Gemini

In Gemini: Download the pm-positioning folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it).

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-positioning

### GitHub Copilot

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-positioning ~/.copilot/skills/pm-positioning
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-positioning

### Cursor

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-positioning ~/.cursor/skills/pm-positioning
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-positioning

### Claude Code

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-positioning ~/.claude/skills/pm-positioning
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-positioning

Or all of Product Manager Copilot, in Claude Code:

```text
/plugin marketplace add julianoczkowski/product-manager
/plugin install product-manager@product-manager-marketplace
```

### Codex

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-positioning ~/.agents/skills/pm-positioning
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-positioning

### Antigravity

In Antigravity: Copy the pm-positioning folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI).

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-positioning

### Gemini CLI

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-positioning ~/.gemini/skills/pm-positioning
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-positioning

### Replit

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-positioning .agents/skills/pm-positioning
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-positioning

### OpenClaw

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-positioning ~/.openclaw/skills/pm-positioning
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-positioning

### OpenCode

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-positioning ~/.config/opencode/skills/pm-positioning
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-positioning

### Hermes Agent

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-positioning ~/.hermes/skills/pm-positioning
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-positioning

---
From Pluginboard (https://pluginboard.ai).