# pm-personas

> Create Pragmatic Institute buyer and user personas — archetypes grounded in real market evidence, written so the team s…

Create Pragmatic Institute buyer and user personas — archetypes grounded in real market evidence, written so the team stays connected to real people. Use when the PM asks about personas, "who is the buyer", "who is the user", target audience, ICP, or wants to make a persona come alive. Distinguishes the buyer (makes/influences the purchase) from the user (uses it daily). Produces a Buyer Persona and a User Persona as a Markdown or Word .docx artifact.

- Type: Skill
- Made by: julianoczkowski
- Category: Marketing & SEO
- Formats: Skills
- Version: feca5c1
- Source: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-personas
- Page: https://pluginboard.ai/skills/pm-personas

## Works with

- ChatGPT
- Claude
- Gemini
- GitHub Copilot
- Cursor
- Claude Code
- Codex
- Antigravity
- Gemini CLI
- Replit
- OpenClaw
- OpenCode
- Hermes Agent

## Install

### ChatGPT

In ChatGPT: Download the pm-personas folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-personas

### Claude

In Claude (web or desktop): Download the pm-personas folder and zip the folder itself, then upload it in Customize → Skills.

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-personas

### Gemini

In Gemini: Download the pm-personas folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it).

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-personas

### GitHub Copilot

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-personas ~/.copilot/skills/pm-personas
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-personas

### Cursor

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-personas ~/.cursor/skills/pm-personas
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-personas

### Claude Code

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-personas ~/.claude/skills/pm-personas
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-personas

Or all of Product Manager Copilot, in Claude Code:

```text
/plugin marketplace add julianoczkowski/product-manager
/plugin install product-manager@product-manager-marketplace
```

### Codex

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-personas ~/.agents/skills/pm-personas
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-personas

### Antigravity

In Antigravity: Copy the pm-personas folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI).

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-personas

### Gemini CLI

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-personas ~/.gemini/skills/pm-personas
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-personas

### Replit

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-personas .agents/skills/pm-personas
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-personas

### OpenClaw

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-personas ~/.openclaw/skills/pm-personas
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-personas

### OpenCode

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-personas ~/.config/opencode/skills/pm-personas
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-personas

### Hermes Agent

Run in your terminal:

```shell
npx -y degit julianoczkowski/product-manager/skills/pm-personas ~/.hermes/skills/pm-personas
```

View the folder on GitHub: https://github.com/julianoczkowski/product-manager/tree/HEAD/skills/pm-personas

---
From Pluginboard (https://pluginboard.ai).