# personal-brand

> Use when the user knows what they want to do but not how to be known for it, such as finding a niche, positioning, thou…

Use when the user knows what they want to do but not how to be known for it, such as finding a niche, positioning, thought leadership, rebranding, or making bios consistent across channels. Uses the Why You, Why Them, and Why Now framework to produce a positioning statement, an audience and channel map, content pillars with cadence, and a bio library.

- Type: Skill
- Made by: zal4dw
- Category: Marketing & SEO
- Formats: Skills
- Version: 9fc2b05
- Source: https://github.com/zal4dw/career-helper/tree/HEAD/career-helper/skills/personal-brand
- Page: https://pluginboard.ai/skills/personal-brand-zal4dw

## Works with

- ChatGPT
- Claude
- Gemini
- GitHub Copilot
- Cursor
- Claude Code
- Codex
- Antigravity
- Gemini CLI
- Replit
- OpenClaw
- OpenCode
- Hermes Agent

## Install

### ChatGPT

In ChatGPT: Download the personal-brand folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the folder on GitHub: https://github.com/Zal4DW/career-helper/tree/HEAD/career-helper/skills/personal-brand

### Claude

In Claude (web or desktop): Download the personal-brand folder and zip the folder itself, then upload it in Customize → Skills.

View the folder on GitHub: https://github.com/Zal4DW/career-helper/tree/HEAD/career-helper/skills/personal-brand

### Gemini

In Gemini: Download the personal-brand folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it).

View the folder on GitHub: https://github.com/Zal4DW/career-helper/tree/HEAD/career-helper/skills/personal-brand

### GitHub Copilot

Run in your terminal:

```shell
npx -y degit Zal4DW/career-helper/career-helper/skills/personal-brand ~/.copilot/skills/personal-brand
```

View the folder on GitHub: https://github.com/Zal4DW/career-helper/tree/HEAD/career-helper/skills/personal-brand

### Cursor

Run in your terminal:

```shell
npx -y degit Zal4DW/career-helper/career-helper/skills/personal-brand ~/.cursor/skills/personal-brand
```

View the folder on GitHub: https://github.com/Zal4DW/career-helper/tree/HEAD/career-helper/skills/personal-brand

### Claude Code

Run in your terminal:

```shell
npx -y degit Zal4DW/career-helper/career-helper/skills/personal-brand ~/.claude/skills/personal-brand
```

View the folder on GitHub: https://github.com/Zal4DW/career-helper/tree/HEAD/career-helper/skills/personal-brand

Or all of Career Helper, in Claude Code:

```text
/plugin marketplace add Zal4DW/career-helper
/plugin install career-helper@career-helper
```

### Codex

Run in your terminal:

```shell
npx -y degit Zal4DW/career-helper/career-helper/skills/personal-brand ~/.agents/skills/personal-brand
```

View the folder on GitHub: https://github.com/Zal4DW/career-helper/tree/HEAD/career-helper/skills/personal-brand

### Antigravity

In Antigravity: Copy the personal-brand folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI).

View the folder on GitHub: https://github.com/Zal4DW/career-helper/tree/HEAD/career-helper/skills/personal-brand

### Gemini CLI

Run in your terminal:

```shell
npx -y degit Zal4DW/career-helper/career-helper/skills/personal-brand ~/.gemini/skills/personal-brand
```

View the folder on GitHub: https://github.com/Zal4DW/career-helper/tree/HEAD/career-helper/skills/personal-brand

### Replit

Run in your terminal:

```shell
npx -y degit Zal4DW/career-helper/career-helper/skills/personal-brand .agents/skills/personal-brand
```

View the folder on GitHub: https://github.com/Zal4DW/career-helper/tree/HEAD/career-helper/skills/personal-brand

### OpenClaw

Run in your terminal:

```shell
npx -y degit Zal4DW/career-helper/career-helper/skills/personal-brand ~/.openclaw/skills/personal-brand
```

View the folder on GitHub: https://github.com/Zal4DW/career-helper/tree/HEAD/career-helper/skills/personal-brand

### OpenCode

Run in your terminal:

```shell
npx -y degit Zal4DW/career-helper/career-helper/skills/personal-brand ~/.config/opencode/skills/personal-brand
```

View the folder on GitHub: https://github.com/Zal4DW/career-helper/tree/HEAD/career-helper/skills/personal-brand

### Hermes Agent

Run in your terminal:

```shell
npx -y degit Zal4DW/career-helper/career-helper/skills/personal-brand ~/.hermes/skills/personal-brand
```

View the folder on GitHub: https://github.com/Zal4DW/career-helper/tree/HEAD/career-helper/skills/personal-brand

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From Pluginboard (https://pluginboard.ai).