# message-house-builder

> Use when the user asks to "build a message house", "write a PR-FAQ for our launch", or "define the launch narrative and…

Use when the user asks to "build a message house", "write a PR-FAQ for our launch", or "define the launch narrative and value pillars"; derives from the positioning canvas a message house — tagline, one-liner, three value pillars, per-persona proof points (each labeled Measured / User-provided / [needs source]) — plus a working-backwards PR-FAQ narrative spine (launch-day tense, empty-chair test, five external + five internal FAQs) and per-channel message angle packs (angles, not finished copy). Not for the positioning canvas itself — use positioning-mapper; not for finished blog posts or pages — use content-writer; not for ad or email units — use each discipline creative builder; not for claim adjudication — use offer-claims-registry. 消息屋/PR-FAQ/价值支柱/发布叙事

- Type: Skill
- Made by: aaron-he-zhu
- Category: Marketing & SEO
- Formats: Skills
- Version: 20.1.0
- Source: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/assemble/message-house-builder
- Page: https://pluginboard.ai/skills/message-house-builder

## Works with

- ChatGPT
- Claude
- Gemini
- GitHub Copilot
- Cursor
- Claude Code
- Codex
- Antigravity
- Gemini CLI
- Replit
- OpenClaw
- OpenCode
- Hermes Agent

## Install

### ChatGPT

In ChatGPT: Download the message-house-builder folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/assemble/message-house-builder

### Claude

In Claude (web or desktop): Download the message-house-builder folder and zip the folder itself, then upload it in Customize → Skills.

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/assemble/message-house-builder

### Gemini

In Gemini: Download the message-house-builder folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it).

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/assemble/message-house-builder

### GitHub Copilot

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/launch/assemble/message-house-builder ~/.copilot/skills/message-house-builder
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/assemble/message-house-builder

### Cursor

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/launch/assemble/message-house-builder ~/.cursor/skills/message-house-builder
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/assemble/message-house-builder

### Claude Code

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/launch/assemble/message-house-builder ~/.claude/skills/message-house-builder
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/assemble/message-house-builder

Or all of Aaron Marketing Skills, in Claude Code:

```text
/plugin marketplace add aaron-he-zhu/aaron-marketing-skills
/plugin install aaron-marketing@aaron
```

### Codex

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/launch/assemble/message-house-builder ~/.agents/skills/message-house-builder
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/assemble/message-house-builder

### Antigravity

In Antigravity: Copy the message-house-builder folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI).

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/assemble/message-house-builder

### Gemini CLI

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/launch/assemble/message-house-builder ~/.gemini/skills/message-house-builder
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/assemble/message-house-builder

### Replit

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/launch/assemble/message-house-builder .agents/skills/message-house-builder
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/assemble/message-house-builder

### OpenClaw

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/launch/assemble/message-house-builder ~/.openclaw/skills/message-house-builder
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/assemble/message-house-builder

### OpenCode

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/launch/assemble/message-house-builder ~/.config/opencode/skills/message-house-builder
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/assemble/message-house-builder

### Hermes Agent

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/launch/assemble/message-house-builder ~/.hermes/skills/message-house-builder
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/launch/assemble/message-house-builder

---
From Pluginboard (https://pluginboard.ai).