# marketing-plan

> When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.

When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap," "fractional CMO plan," "fCMO plan," "market sizing," "TAM SAM SOM," "how big is this market," or "market research." Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage, mapped to future funding milestones, cross-referenced with the 139-idea marketing-ideas library and an embedded 17-section current-state audit rubric, with a marketing operations stack showing which skills and MCP/API integrations execute each part. Outputs a Notion-paste-ready markdown document. For positioning and ICP context before planning, see product-marketing. For stage-specific deep work, see onboarding, signup, emails, referrals, pricing.

- Type: Skill
- Made by: coreyhaines31
- Category: Marketing & SEO
- Formats: Skills
- Version: 1.2.2
- Source: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/marketing-plan
- Page: https://pluginboard.ai/skills/marketing-plan

## Works with

- ChatGPT
- Claude
- Gemini
- GitHub Copilot
- Cursor
- Claude Code
- Codex
- Antigravity
- Gemini CLI
- Replit
- OpenClaw
- OpenCode
- Hermes Agent

## Install

### ChatGPT

In ChatGPT: Download the marketing-plan folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/marketing-plan

### Claude

In Claude (web or desktop): Download the marketing-plan folder and zip the folder itself, then upload it in Customize → Skills.

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/marketing-plan

### Gemini

In Gemini: Download the marketing-plan folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it).

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/marketing-plan

### GitHub Copilot

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/marketing-plan ~/.copilot/skills/marketing-plan
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/marketing-plan

### Cursor

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/marketing-plan ~/.cursor/skills/marketing-plan
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/marketing-plan

### Claude Code

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/marketing-plan ~/.claude/skills/marketing-plan
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/marketing-plan

Or all of Marketing Skills, in Claude Code:

```text
/plugin marketplace add coreyhaines31/marketingskills
/plugin install marketing-skills@marketingskills
```

### Codex

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/marketing-plan ~/.agents/skills/marketing-plan
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/marketing-plan

### Antigravity

In Antigravity: Copy the marketing-plan folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI).

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/marketing-plan

### Gemini CLI

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/marketing-plan ~/.gemini/skills/marketing-plan
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/marketing-plan

### Replit

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/marketing-plan .agents/skills/marketing-plan
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/marketing-plan

### OpenClaw

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/marketing-plan ~/.openclaw/skills/marketing-plan
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/marketing-plan

### OpenCode

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/marketing-plan ~/.config/opencode/skills/marketing-plan
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/marketing-plan

### Hermes Agent

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/marketing-plan ~/.hermes/skills/marketing-plan
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/marketing-plan

---
From Pluginboard (https://pluginboard.ai).