# founder-comp-playbook

> Founder guide to GTM compensation — what you can afford, how to set OTE and equity, budget guardrails, valuing packages…

Founder guide to GTM compensation — what you can afford, how to set OTE and equity, budget guardrails, valuing packages for candidates, and negotiation scripts when cash is tight. Covers hiring first AE/SDR/VP and founder-side offer/counter-offer tactics. Use when a founder asks how to comp sales hires, negotiate offers, explain equity, or defend quota math. Triggers on: "founder comp", "how much to pay first AE", "negotiate sales offer as founder", "comp budget startup", "what equity to offer", "candidate wants more money", "can't afford VP Sales salary", "founder hiring compensation".

- Type: Skill
- Made by: LeadMagic
- Category: HR & recruiting
- Formats: Skills
- Version: 1.1.0
- Source: https://github.com/leadmagic/gtm-skills/tree/HEAD/skills/founder-led/founder-comp-playbook
- Page: https://pluginboard.ai/skills/founder-comp-playbook

## Works with

- ChatGPT
- Claude
- Gemini
- GitHub Copilot
- Cursor
- Claude Code
- Codex
- Antigravity
- Gemini CLI
- Replit
- OpenClaw
- OpenCode
- Hermes Agent

## Install

### ChatGPT

In ChatGPT: Download the founder-comp-playbook folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/founder-comp-playbook

### Claude

In Claude (web or desktop): Download the founder-comp-playbook folder and zip the folder itself, then upload it in Customize → Skills.

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/founder-comp-playbook

### Gemini

In Gemini: Download the founder-comp-playbook folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it).

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/founder-comp-playbook

### GitHub Copilot

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/founder-comp-playbook ~/.copilot/skills/founder-comp-playbook
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/founder-comp-playbook

### Cursor

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/founder-comp-playbook ~/.cursor/skills/founder-comp-playbook
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/founder-comp-playbook

### Claude Code

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/founder-comp-playbook ~/.claude/skills/founder-comp-playbook
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/founder-comp-playbook

Or all of GTM Skills, in Claude Code:

```text
/plugin marketplace add LeadMagic/gtm-skills
/plugin install gtm-skills@gtm-skills
```

### Codex

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/founder-comp-playbook ~/.agents/skills/founder-comp-playbook
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/founder-comp-playbook

### Antigravity

In Antigravity: Copy the founder-comp-playbook folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI).

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/founder-comp-playbook

### Gemini CLI

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/founder-comp-playbook ~/.gemini/skills/founder-comp-playbook
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/founder-comp-playbook

### Replit

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/founder-comp-playbook .agents/skills/founder-comp-playbook
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/founder-comp-playbook

### OpenClaw

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/founder-comp-playbook ~/.openclaw/skills/founder-comp-playbook
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/founder-comp-playbook

### OpenCode

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/founder-comp-playbook ~/.config/opencode/skills/founder-comp-playbook
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/founder-comp-playbook

### Hermes Agent

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/founder-comp-playbook ~/.hermes/skills/founder-comp-playbook
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/founder-comp-playbook

---
From Pluginboard (https://pluginboard.ai).