# founder-brand

> Build a founder personal brand — LinkedIn strategy, content cadence, podcast guesting, newsletter growth, media feature…

Build a founder personal brand — LinkedIn strategy, content cadence, podcast guesting, newsletter growth, media features, and community building. Includes Adam Robinson's (RB2B) founder-led LinkedIn playbook: daily posting, hooks, zero-click content, and build-in-public. Use when building personal brand, growing audience, or establishing thought leadership as a founder. Triggers on: "personal brand", "founder brand", "LinkedIn strategy", "thought leadership", "build audience", "build in public", "Adam Robinson", "get on podcasts", "newsletter growth", or any founder content request.

- Type: Skill
- Made by: LeadMagic
- Category: Marketing & SEO
- Formats: Skills
- Version: 1.2.0
- Source: https://github.com/leadmagic/gtm-skills/tree/HEAD/skills/founder-led/founder-brand
- Page: https://pluginboard.ai/skills/founder-brand-leadmagic-2

## Works with

- ChatGPT
- Claude
- Gemini
- GitHub Copilot
- Cursor
- Claude Code
- Codex
- Antigravity
- Gemini CLI
- Replit
- OpenClaw
- OpenCode
- Hermes Agent

## Install

### ChatGPT

In ChatGPT: Download the founder-brand folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/founder-brand

### Claude

In Claude (web or desktop): Download the founder-brand folder and zip the folder itself, then upload it in Customize → Skills.

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/founder-brand

### Gemini

In Gemini: Download the founder-brand folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it).

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/founder-brand

### GitHub Copilot

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/founder-brand ~/.copilot/skills/founder-brand
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/founder-brand

### Cursor

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/founder-brand ~/.cursor/skills/founder-brand
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/founder-brand

### Claude Code

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/founder-brand ~/.claude/skills/founder-brand
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/founder-brand

Or all of GTM Skills, in Claude Code:

```text
/plugin marketplace add LeadMagic/gtm-skills
/plugin install gtm-skills@gtm-skills
```

### Codex

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/founder-brand ~/.agents/skills/founder-brand
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/founder-brand

### Antigravity

In Antigravity: Copy the founder-brand folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI).

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/founder-brand

### Gemini CLI

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/founder-brand ~/.gemini/skills/founder-brand
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/founder-brand

### Replit

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/founder-brand .agents/skills/founder-brand
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/founder-brand

### OpenClaw

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/founder-brand ~/.openclaw/skills/founder-brand
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/founder-brand

### OpenCode

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/founder-brand ~/.config/opencode/skills/founder-brand
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/founder-brand

### Hermes Agent

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/founder-led/founder-brand ~/.hermes/skills/founder-brand
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/founder-led/founder-brand

---
From Pluginboard (https://pluginboard.ai).