# developer-gtm

> Build a developer go-to-market motion the way Vercel, Stripe, and Twilio do — open-source/framework flywheel, docs and…

Build a developer go-to-market motion the way Vercel, Stripe, and Twilio do — open-source/framework flywheel, docs and quickstarts as the funnel, transparent self-serve pricing, PQL signals, DevRel/community as distribution, and a sales motion that enables developer champions instead of cold-pitching them. Use when designing GTM for a developer tool, API, or infrastructure product, or when sales feels like it is fighting the buyer. Triggers on: "developer selling", "sell to developers", "developer GTM", "DevRel", "developer marketing", "open source GTM", "Vercel GTM", "bottom-up developer adoption", "API product GTM", "PLG for dev tools".

- Type: Skill
- Made by: LeadMagic
- Category: Marketing & SEO
- Formats: Skills
- Version: 1.0.0
- Source: https://github.com/leadmagic/gtm-skills/tree/HEAD/skills/product-led-growth/developer-gtm
- Page: https://pluginboard.ai/skills/developer-gtm

## Works with

- ChatGPT
- Claude
- Gemini
- GitHub Copilot
- Cursor
- Claude Code
- Codex
- Antigravity
- Gemini CLI
- Replit
- OpenClaw
- OpenCode
- Hermes Agent

## Install

### ChatGPT

In ChatGPT: Download the developer-gtm folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/product-led-growth/developer-gtm

### Claude

In Claude (web or desktop): Download the developer-gtm folder and zip the folder itself, then upload it in Customize → Skills.

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/product-led-growth/developer-gtm

### Gemini

In Gemini: Download the developer-gtm folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it).

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/product-led-growth/developer-gtm

### GitHub Copilot

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/product-led-growth/developer-gtm ~/.copilot/skills/developer-gtm
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/product-led-growth/developer-gtm

### Cursor

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/product-led-growth/developer-gtm ~/.cursor/skills/developer-gtm
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/product-led-growth/developer-gtm

### Claude Code

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/product-led-growth/developer-gtm ~/.claude/skills/developer-gtm
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/product-led-growth/developer-gtm

Or all of GTM Skills, in Claude Code:

```text
/plugin marketplace add LeadMagic/gtm-skills
/plugin install gtm-skills@gtm-skills
```

### Codex

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/product-led-growth/developer-gtm ~/.agents/skills/developer-gtm
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/product-led-growth/developer-gtm

### Antigravity

In Antigravity: Copy the developer-gtm folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI).

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/product-led-growth/developer-gtm

### Gemini CLI

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/product-led-growth/developer-gtm ~/.gemini/skills/developer-gtm
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/product-led-growth/developer-gtm

### Replit

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/product-led-growth/developer-gtm .agents/skills/developer-gtm
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/product-led-growth/developer-gtm

### OpenClaw

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/product-led-growth/developer-gtm ~/.openclaw/skills/developer-gtm
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/product-led-growth/developer-gtm

### OpenCode

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/product-led-growth/developer-gtm ~/.config/opencode/skills/developer-gtm
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/product-led-growth/developer-gtm

### Hermes Agent

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/product-led-growth/developer-gtm ~/.hermes/skills/developer-gtm
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/product-led-growth/developer-gtm

---
From Pluginboard (https://pluginboard.ai).