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customer-research
Security scan passedRun evidence-led B2B customer and buyer research that produces a recruiting plan, interview guide, buying timeline, Job…
Part of GTM SkillsPack · 211 skills
What customer-research does
About
Run evidence-led B2B customer and buyer research that produces a recruiting plan, interview guide, buying timeline, Jobs-to-be-Done forces map, quote repository, and decision-ready insight brief. Use when a team is guessing about buyer triggers, ICP, positioning, messaging, onboarding, or churn, or asks for voice-of-customer interviews and synthesis.