# copywriting

> When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, prici…

When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "hero section copy," "this copy is weak," "this sounds like AI," "AI slop," "make it sound human," or "help me describe my product." Drafts never use AI tells like "it's not X, it's Y" reveals, "no X, no Y, no Z" lists, or sentences that trail into extra comma clauses. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers. Claims must be supportable, and a declined claim names the evidence that would unlock it. Diagnoses the input first (blank brief, real voice, or point edit) and changes only what it calls for.

- Type: Skill
- Made by: coreyhaines31
- Category: Writing
- Formats: Skills
- Version: 2.3.1
- Source: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/copywriting
- Page: https://pluginboard.ai/skills/copywriting

## Works with

- ChatGPT
- Claude
- Gemini
- GitHub Copilot
- Cursor
- Claude Code
- Codex
- Antigravity
- Gemini CLI
- Replit
- OpenClaw
- OpenCode
- Hermes Agent

## Install

### ChatGPT

In ChatGPT: Download the copywriting folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/copywriting

### Claude

In Claude (web or desktop): Download the copywriting folder and zip the folder itself, then upload it in Customize → Skills.

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/copywriting

### Gemini

In Gemini: Download the copywriting folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it).

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/copywriting

### GitHub Copilot

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/copywriting ~/.copilot/skills/copywriting
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/copywriting

### Cursor

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/copywriting ~/.cursor/skills/copywriting
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/copywriting

### Claude Code

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/copywriting ~/.claude/skills/copywriting
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/copywriting

Or all of Marketing Skills, in Claude Code:

```text
/plugin marketplace add coreyhaines31/marketingskills
/plugin install marketing-skills@marketingskills
```

### Codex

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/copywriting ~/.agents/skills/copywriting
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/copywriting

### Antigravity

In Antigravity: Copy the copywriting folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI).

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/copywriting

### Gemini CLI

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/copywriting ~/.gemini/skills/copywriting
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/copywriting

### Replit

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/copywriting .agents/skills/copywriting
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/copywriting

### OpenClaw

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/copywriting ~/.openclaw/skills/copywriting
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/copywriting

### OpenCode

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/copywriting ~/.config/opencode/skills/copywriting
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/copywriting

### Hermes Agent

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/copywriting ~/.hermes/skills/copywriting
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/copywriting

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From Pluginboard (https://pluginboard.ai).