# conversion-value-mapper

> Use when the user asks to "set up conversion values so tROAS optimizes profit not orders", "map margin onto my purchase…

Use when the user asks to "set up conversion values so tROAS optimizes profit not orders", "map margin onto my purchase value", "build value rules for lead / phone / signup conversions", or "stop bidding to revenue when I care about profit"; defines and QAs the conversion VALUE model — per-conversion values, margin/net-value adjustment, static-vs-dynamic value rules, proxy values for non-revenue actions, and a value-vs-count sanity check — as a value-model spec plus a pre-launch value QA sheet. Not for whether the tag fires or UTMs are clean — use conversion-signal-qa; not for cross-platform double-count de-dup — use attribution-reconciler; not for scoring R1/R2 — that is a scored veto in ad-account-auditor. 付费广告转化价值建模/利润出价/价值规则QA

- Type: Skill
- Made by: aaron-he-zhu
- Category: Marketing & SEO
- Formats: Skills
- Version: 20.1.0
- Source: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/ad/activate/conversion-value-mapper
- Page: https://pluginboard.ai/skills/conversion-value-mapper

## Works with

- ChatGPT
- Claude
- Gemini
- GitHub Copilot
- Cursor
- Claude Code
- Codex
- Antigravity
- Gemini CLI
- Replit
- OpenClaw
- OpenCode
- Hermes Agent

## Install

### ChatGPT

In ChatGPT: Download the conversion-value-mapper folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/ad/activate/conversion-value-mapper

### Claude

In Claude (web or desktop): Download the conversion-value-mapper folder and zip the folder itself, then upload it in Customize → Skills.

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/ad/activate/conversion-value-mapper

### Gemini

In Gemini: Download the conversion-value-mapper folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it).

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/ad/activate/conversion-value-mapper

### GitHub Copilot

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/ad/activate/conversion-value-mapper ~/.copilot/skills/conversion-value-mapper
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/ad/activate/conversion-value-mapper

### Cursor

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/ad/activate/conversion-value-mapper ~/.cursor/skills/conversion-value-mapper
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/ad/activate/conversion-value-mapper

### Claude Code

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/ad/activate/conversion-value-mapper ~/.claude/skills/conversion-value-mapper
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/ad/activate/conversion-value-mapper

Or all of Aaron Marketing Skills, in Claude Code:

```text
/plugin marketplace add aaron-he-zhu/aaron-marketing-skills
/plugin install aaron-marketing@aaron
```

### Codex

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/ad/activate/conversion-value-mapper ~/.agents/skills/conversion-value-mapper
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/ad/activate/conversion-value-mapper

### Antigravity

In Antigravity: Copy the conversion-value-mapper folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI).

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/ad/activate/conversion-value-mapper

### Gemini CLI

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/ad/activate/conversion-value-mapper ~/.gemini/skills/conversion-value-mapper
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/ad/activate/conversion-value-mapper

### Replit

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/ad/activate/conversion-value-mapper .agents/skills/conversion-value-mapper
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/ad/activate/conversion-value-mapper

### OpenClaw

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/ad/activate/conversion-value-mapper ~/.openclaw/skills/conversion-value-mapper
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/ad/activate/conversion-value-mapper

### OpenCode

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/ad/activate/conversion-value-mapper ~/.config/opencode/skills/conversion-value-mapper
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/ad/activate/conversion-value-mapper

### Hermes Agent

Run in your terminal:

```shell
npx -y degit aaron-he-zhu/aaron-marketing-skills/ad/activate/conversion-value-mapper ~/.hermes/skills/conversion-value-mapper
```

View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/ad/activate/conversion-value-mapper

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From Pluginboard (https://pluginboard.ai).