# content-strategy

> Decides what content to make and why — topic territory, format mix, cadence, and how content connects to a business out…

Decides what content to make and why — topic territory, format mix, cadence, and how content connects to a business outcome rather than to traffic. Use this to plan a content program, choose topics, build an editorial calendar, decide which formats and platforms to commit to, or diagnose why content is producing audience but not results.

- Type: Skill
- Made by: cbrock84
- Category: Marketing & SEO
- Formats: Skills
- Version: 65a375c
- Source: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/content-strategy
- Page: https://pluginboard.ai/skills/content-strategy-cbrock84

## Works with

- ChatGPT
- Claude
- Gemini
- GitHub Copilot
- Cursor
- Claude Code
- Codex
- Antigravity
- Gemini CLI
- Replit
- OpenClaw
- OpenCode
- Hermes Agent

## Install

### ChatGPT

In ChatGPT: Download the content-strategy folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/content-strategy

### Claude

In Claude (web or desktop): Download the content-strategy folder and zip the folder itself, then upload it in Customize → Skills.

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/content-strategy

### Gemini

In Gemini: Download the content-strategy folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it).

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/content-strategy

### GitHub Copilot

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/content-strategy ~/.copilot/skills/content-strategy
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/content-strategy

### Cursor

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/content-strategy ~/.cursor/skills/content-strategy
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/content-strategy

### Claude Code

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/content-strategy ~/.claude/skills/content-strategy
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/content-strategy

Or all of Headcount Marketing, in Claude Code:

```text
/plugin marketplace add cbrock84/headcount
/plugin install marketing@headcount
```

### Codex

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/content-strategy ~/.agents/skills/content-strategy
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/content-strategy

### Antigravity

In Antigravity: Copy the content-strategy folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI).

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/content-strategy

### Gemini CLI

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/content-strategy ~/.gemini/skills/content-strategy
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/content-strategy

### Replit

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/content-strategy .agents/skills/content-strategy
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/content-strategy

### OpenClaw

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/content-strategy ~/.openclaw/skills/content-strategy
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/content-strategy

### OpenCode

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/content-strategy ~/.config/opencode/skills/content-strategy
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/content-strategy

### Hermes Agent

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/content-strategy ~/.hermes/skills/content-strategy
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/content-strategy

---
From Pluginboard (https://pluginboard.ai).