# competitors

> When the user wants to create competitor comparison or alternative pages for SEO and buyer-facing use.

When the user wants to create competitor comparison or alternative pages for SEO and buyer-facing use. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'competitor teardown,' 'audit our competitor pages,' 'are our comparison pages out of date,' or 'competitive asset audit.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For auditing existing claims (not researching competitors from scratch, which is competitor-profiling; not technical SEO on these pages, which is seo-audit), use the asset audit here. For internal battle cards and sales-specific competitor docs, see sales-enablement.

- Type: Skill
- Made by: coreyhaines31
- Category: Marketing & SEO
- Formats: Skills
- Version: 2.3.0
- Source: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/competitors
- Page: https://pluginboard.ai/skills/competitors

## Works with

- ChatGPT
- Claude
- Gemini
- GitHub Copilot
- Cursor
- Claude Code
- Codex
- Antigravity
- Gemini CLI
- Replit
- OpenClaw
- OpenCode
- Hermes Agent

## Install

### ChatGPT

In ChatGPT: Download the competitors folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/competitors

### Claude

In Claude (web or desktop): Download the competitors folder and zip the folder itself, then upload it in Customize → Skills.

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/competitors

### Gemini

In Gemini: Download the competitors folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it).

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/competitors

### GitHub Copilot

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/competitors ~/.copilot/skills/competitors
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/competitors

### Cursor

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/competitors ~/.cursor/skills/competitors
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/competitors

### Claude Code

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/competitors ~/.claude/skills/competitors
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/competitors

Or all of Marketing Skills, in Claude Code:

```text
/plugin marketplace add coreyhaines31/marketingskills
/plugin install marketing-skills@marketingskills
```

### Codex

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/competitors ~/.agents/skills/competitors
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/competitors

### Antigravity

In Antigravity: Copy the competitors folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI).

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/competitors

### Gemini CLI

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/competitors ~/.gemini/skills/competitors
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/competitors

### Replit

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/competitors .agents/skills/competitors
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/competitors

### OpenClaw

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/competitors ~/.openclaw/skills/competitors
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/competitors

### OpenCode

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/competitors ~/.config/opencode/skills/competitors
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/competitors

### Hermes Agent

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/competitors ~/.hermes/skills/competitors
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/competitors

---
From Pluginboard (https://pluginboard.ai).