# Competitive Analysis Process > A six-step competitive analysis for product managers, from the market landscape to rivals' strategic direction, ending in battle cards. A community skill from Dean Peters' Product Manager Skills library. It runs a full competitive analysis as six steps, each grounded in a named strategy framework, and ends with the outputs teams actually use: battle cards, a comparison matrix, positioning counter-moves and a threat assessment. What it walks you through - Scope: the decision the analysis supports (a roadmap bet, a positioning refresh, a market entry or deal defense) and which steps that decision needs - Step 1, the competitive landscape: Porter's Five Forces and strategic group mapping - Step 2, product comparison: the Kano model, Moore's Whole Product and capability maps by customer job - Step 3, customer needs: Outcome-Driven Innovation and the Value Proposition Canvas, drawn from independent reviews - Step 4, the business baseline: the Business Model Canvas, revenue streams and sales channels - Step 5, perception and positioning: Ries & Trout positioning, perceptual maps and the Blue Ocean strategy canvas - Step 6, strategic direction: strategic intent and the Innovation Ambition Matrix, read from patents, hiring, earnings calls and other signals - Step 7, the outputs, then a cadence for keeping them current How it works - It recommends a subset of steps when your decision doesn't need all six, and offers them as a numbered menu. - Each step hands off to a companion skill from the same library (market-landscape-scan, competitive-research-snapshot, voice-of-customer-miner, company-intel, positioning-statement, battle-card-builder and competitive-intel-watch), so it works best with the full library installed. - Findings are labelled as fact, inference or assumption, with links to real sources. - It comes with a copy-and-paste engagement tracker and worked examples. How to install it In Claude Code, run /plugin marketplace add deanpeters/Product-Manager-Skills, then /plugin install competitive-analysis-process@pm-skills, or product-manager-skills@pm-skills for the whole library. Dean Peters also publishes skill ZIPs for Claude Desktop and Claude on the web, and a download for Codex. Good to know - It's a community project by Dean Peters, shared under the CC BY-NC-SA 4.0 licence. - A full pass runs as several working sessions over one to two weeks. - Type: Skill - Made by: deanpeters - Category: Research - Formats: Skills - Version: 72e9862 - Website: https://github.com/deanpeters/Product-Manager-Skills/tree/main/skills/competitive-analysis-process - Source: https://github.com/deanpeters/product-manager-skills/tree/HEAD/skills/competitive-analysis-process - Page: https://pluginboard.ai/skills/competitive-analysis-process ## Works with - ChatGPT - Claude - Gemini - GitHub Copilot - Cursor - Claude Code - Codex - Antigravity - Gemini CLI - Replit - OpenClaw - OpenCode - Hermes Agent ## Install ### ChatGPT In ChatGPT: Download the competitive-analysis-process folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans. View the folder on GitHub: https://github.com/deanpeters/Product-Manager-Skills/tree/HEAD/skills/competitive-analysis-process ### Claude In Claude (web or desktop): Download the competitive-analysis-process folder and zip the folder itself, then upload it in Customize → Skills. View the folder on GitHub: https://github.com/deanpeters/Product-Manager-Skills/tree/HEAD/skills/competitive-analysis-process ### Gemini In Gemini: Download the competitive-analysis-process folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it). View the folder on GitHub: https://github.com/deanpeters/Product-Manager-Skills/tree/HEAD/skills/competitive-analysis-process ### GitHub Copilot Run in your terminal: ```shell npx -y degit deanpeters/Product-Manager-Skills/skills/competitive-analysis-process ~/.copilot/skills/competitive-analysis-process ``` View the folder on GitHub: https://github.com/deanpeters/Product-Manager-Skills/tree/HEAD/skills/competitive-analysis-process ### Cursor Run in your terminal: ```shell npx -y degit deanpeters/Product-Manager-Skills/skills/competitive-analysis-process ~/.cursor/skills/competitive-analysis-process ``` View the folder on GitHub: https://github.com/deanpeters/Product-Manager-Skills/tree/HEAD/skills/competitive-analysis-process ### Claude Code Run in your terminal: ```shell npx -y degit deanpeters/Product-Manager-Skills/skills/competitive-analysis-process ~/.claude/skills/competitive-analysis-process ``` View the folder on GitHub: https://github.com/deanpeters/Product-Manager-Skills/tree/HEAD/skills/competitive-analysis-process Or as a Claude Code plugin: ```text /plugin marketplace add deanpeters/Product-Manager-Skills /plugin install competitive-analysis-process@pm-skills ``` ### Codex Run in your terminal: ```shell npx -y degit deanpeters/Product-Manager-Skills/skills/competitive-analysis-process ~/.agents/skills/competitive-analysis-process ``` View the folder on GitHub: https://github.com/deanpeters/Product-Manager-Skills/tree/HEAD/skills/competitive-analysis-process ### Antigravity In Antigravity: Copy the competitive-analysis-process folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI). View the folder on GitHub: https://github.com/deanpeters/Product-Manager-Skills/tree/HEAD/skills/competitive-analysis-process ### Gemini CLI Run in your terminal: ```shell npx -y degit deanpeters/Product-Manager-Skills/skills/competitive-analysis-process ~/.gemini/skills/competitive-analysis-process ``` View the folder on GitHub: https://github.com/deanpeters/Product-Manager-Skills/tree/HEAD/skills/competitive-analysis-process ### Replit Run in your terminal: ```shell npx -y degit deanpeters/Product-Manager-Skills/skills/competitive-analysis-process .agents/skills/competitive-analysis-process ``` View the folder on GitHub: https://github.com/deanpeters/Product-Manager-Skills/tree/HEAD/skills/competitive-analysis-process ### OpenClaw Run in your terminal: ```shell npx -y degit deanpeters/Product-Manager-Skills/skills/competitive-analysis-process ~/.openclaw/skills/competitive-analysis-process ``` View the folder on GitHub: https://github.com/deanpeters/Product-Manager-Skills/tree/HEAD/skills/competitive-analysis-process ### OpenCode Run in your terminal: ```shell npx -y degit deanpeters/Product-Manager-Skills/skills/competitive-analysis-process ~/.config/opencode/skills/competitive-analysis-process ``` View the folder on GitHub: https://github.com/deanpeters/Product-Manager-Skills/tree/HEAD/skills/competitive-analysis-process ### Hermes Agent Run in your terminal: ```shell npx -y degit deanpeters/Product-Manager-Skills/skills/competitive-analysis-process ~/.hermes/skills/competitive-analysis-process ``` View the folder on GitHub: https://github.com/deanpeters/Product-Manager-Skills/tree/HEAD/skills/competitive-analysis-process --- From Pluginboard (https://pluginboard.ai).