# buyer-psychology

> Apply decision science and buyer psychology to GTM — transparency effect (4.2-4.5), Cialdini principles, prediction ove…

Apply decision science and buyer psychology to GTM — transparency effect (4.2-4.5), Cialdini principles, prediction over persuasion, trust mechanics. Use when designing messaging, building pitch decks, crafting positioning, or understanding why buyers buy. Triggers on: "buyer psychology", "decision science", "why buyers buy", "transparency sale", "Cialdini", "trust selling".

- Type: Skill
- Made by: LeadMagic
- Category: Sales
- Formats: Skills
- Version: 1.0.0
- Source: https://github.com/leadmagic/gtm-skills/tree/HEAD/skills/foundation/buyer-psychology
- Page: https://pluginboard.ai/skills/buyer-psychology

## Works with

- ChatGPT
- Claude
- Gemini
- GitHub Copilot
- Cursor
- Claude Code
- Codex
- Antigravity
- Gemini CLI
- Replit
- OpenClaw
- OpenCode
- Hermes Agent

## Install

### ChatGPT

In ChatGPT: Download the buyer-psychology folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/foundation/buyer-psychology

### Claude

In Claude (web or desktop): Download the buyer-psychology folder and zip the folder itself, then upload it in Customize → Skills.

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/foundation/buyer-psychology

### Gemini

In Gemini: Download the buyer-psychology folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it).

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/foundation/buyer-psychology

### GitHub Copilot

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/foundation/buyer-psychology ~/.copilot/skills/buyer-psychology
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/foundation/buyer-psychology

### Cursor

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/foundation/buyer-psychology ~/.cursor/skills/buyer-psychology
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/foundation/buyer-psychology

### Claude Code

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/foundation/buyer-psychology ~/.claude/skills/buyer-psychology
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/foundation/buyer-psychology

Or all of GTM Skills, in Claude Code:

```text
/plugin marketplace add LeadMagic/gtm-skills
/plugin install gtm-skills@gtm-skills
```

### Codex

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/foundation/buyer-psychology ~/.agents/skills/buyer-psychology
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/foundation/buyer-psychology

### Antigravity

In Antigravity: Copy the buyer-psychology folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI).

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/foundation/buyer-psychology

### Gemini CLI

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/foundation/buyer-psychology ~/.gemini/skills/buyer-psychology
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/foundation/buyer-psychology

### Replit

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/foundation/buyer-psychology .agents/skills/buyer-psychology
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/foundation/buyer-psychology

### OpenClaw

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/foundation/buyer-psychology ~/.openclaw/skills/buyer-psychology
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/foundation/buyer-psychology

### OpenCode

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/foundation/buyer-psychology ~/.config/opencode/skills/buyer-psychology
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/foundation/buyer-psychology

### Hermes Agent

Run in your terminal:

```shell
npx -y degit LeadMagic/gtm-skills/skills/foundation/buyer-psychology ~/.hermes/skills/buyer-psychology
```

View the folder on GitHub: https://github.com/LeadMagic/gtm-skills/tree/HEAD/skills/foundation/buyer-psychology

---
From Pluginboard (https://pluginboard.ai).