# behavioral-marketing

> Applies decision science and cognitive bias research to marketing and product decisions — how people actually choose un…

Applies decision science and cognitive bias research to marketing and product decisions — how people actually choose under uncertainty, and how framing, defaults, sequencing, and social context change behavior. Use this to diagnose why a well-argued offer is not converting, to structure choices and pricing presentation, to design an experience around how attention and memory work, or to pressure-test whether a persuasion tactic is legitimate or manipulative.

- Type: Skill
- Made by: cbrock84
- Category: Marketing & SEO
- Formats: Skills
- Version: 1bbe390
- Source: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/behavioral-marketing
- Page: https://pluginboard.ai/skills/behavioral-marketing

## Works with

- ChatGPT
- Claude
- Gemini
- GitHub Copilot
- Cursor
- Claude Code
- Codex
- Antigravity
- Gemini CLI
- Replit
- OpenClaw
- OpenCode
- Hermes Agent

## Install

### ChatGPT

In ChatGPT: Download the behavioral-marketing folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/behavioral-marketing

### Claude

In Claude (web or desktop): Download the behavioral-marketing folder and zip the folder itself, then upload it in Customize → Skills.

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/behavioral-marketing

### Gemini

In Gemini: Download the behavioral-marketing folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it).

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/behavioral-marketing

### GitHub Copilot

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/behavioral-marketing ~/.copilot/skills/behavioral-marketing
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/behavioral-marketing

### Cursor

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/behavioral-marketing ~/.cursor/skills/behavioral-marketing
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/behavioral-marketing

### Claude Code

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/behavioral-marketing ~/.claude/skills/behavioral-marketing
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/behavioral-marketing

Or all of Headcount Marketing, in Claude Code:

```text
/plugin marketplace add cbrock84/headcount
/plugin install marketing@headcount
```

### Codex

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/behavioral-marketing ~/.agents/skills/behavioral-marketing
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/behavioral-marketing

### Antigravity

In Antigravity: Copy the behavioral-marketing folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI).

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/behavioral-marketing

### Gemini CLI

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/behavioral-marketing ~/.gemini/skills/behavioral-marketing
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/behavioral-marketing

### Replit

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/behavioral-marketing .agents/skills/behavioral-marketing
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/behavioral-marketing

### OpenClaw

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/behavioral-marketing ~/.openclaw/skills/behavioral-marketing
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/behavioral-marketing

### OpenCode

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/behavioral-marketing ~/.config/opencode/skills/behavioral-marketing
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/behavioral-marketing

### Hermes Agent

Run in your terminal:

```shell
npx -y degit cbrock84/headcount/plugins/marketing/skills/behavioral-marketing ~/.hermes/skills/behavioral-marketing
```

View the folder on GitHub: https://github.com/cbrock84/headcount/tree/HEAD/plugins/marketing/skills/behavioral-marketing

---
From Pluginboard (https://pluginboard.ai).