# audience-belief-mapper > Use when the user asks to "map what our buyers believe", "capture the objections we keep hearing", or "find the switchi… Use when the user asks to "map what our buyers believe", "capture the objections we keep hearing", or "find the switching forces that move the beachhead"; produces a belief map of the beachhead — held beliefs and mental models, the recurring objections and their reframes, and the JTBD four forces (push of the problem, pull of the new, anxiety of switching, habit of the present) — each item sourced from interviews or win-loss notes (User-provided) and labeled Measured / User-provided / Estimated, with any unverified quote or comparative claim marked "[needs source]" and routed to the claims candidates, never adjudicated here. Not for demographic or persona profiling — use audience-mapper; not for the positioning canvas — use positioning-truth-tracer. 受众信念/异议地图/切换四力/流失语言 - Type: Skill - Made by: aaron-he-zhu - Category: Marketing & SEO - Formats: Skills - Version: 20.1.0 - Source: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/narrative/trace/audience-belief-mapper - Page: https://pluginboard.ai/skills/audience-belief-mapper ## Works with - ChatGPT - Claude - Gemini - GitHub Copilot - Cursor - Claude Code - Codex - Antigravity - Gemini CLI - Replit - OpenClaw - OpenCode - Hermes Agent ## Install ### ChatGPT In ChatGPT: Download the audience-belief-mapper folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans. View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/narrative/trace/audience-belief-mapper ### Claude In Claude (web or desktop): Download the audience-belief-mapper folder and zip the folder itself, then upload it in Customize → Skills. View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/narrative/trace/audience-belief-mapper ### Gemini In Gemini: Download the audience-belief-mapper folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it). View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/narrative/trace/audience-belief-mapper ### GitHub Copilot Run in your terminal: ```shell npx -y degit aaron-he-zhu/aaron-marketing-skills/narrative/trace/audience-belief-mapper ~/.copilot/skills/audience-belief-mapper ``` View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/narrative/trace/audience-belief-mapper ### Cursor Run in your terminal: ```shell npx -y degit aaron-he-zhu/aaron-marketing-skills/narrative/trace/audience-belief-mapper ~/.cursor/skills/audience-belief-mapper ``` View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/narrative/trace/audience-belief-mapper ### Claude Code Run in your terminal: ```shell npx -y degit aaron-he-zhu/aaron-marketing-skills/narrative/trace/audience-belief-mapper ~/.claude/skills/audience-belief-mapper ``` View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/narrative/trace/audience-belief-mapper Or all of Aaron Marketing Skills, in Claude Code: ```text /plugin marketplace add aaron-he-zhu/aaron-marketing-skills /plugin install aaron-marketing@aaron ``` ### Codex Run in your terminal: ```shell npx -y degit aaron-he-zhu/aaron-marketing-skills/narrative/trace/audience-belief-mapper ~/.agents/skills/audience-belief-mapper ``` View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/narrative/trace/audience-belief-mapper ### Antigravity In Antigravity: Copy the audience-belief-mapper folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI). View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/narrative/trace/audience-belief-mapper ### Gemini CLI Run in your terminal: ```shell npx -y degit aaron-he-zhu/aaron-marketing-skills/narrative/trace/audience-belief-mapper ~/.gemini/skills/audience-belief-mapper ``` View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/narrative/trace/audience-belief-mapper ### Replit Run in your terminal: ```shell npx -y degit aaron-he-zhu/aaron-marketing-skills/narrative/trace/audience-belief-mapper .agents/skills/audience-belief-mapper ``` View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/narrative/trace/audience-belief-mapper ### OpenClaw Run in your terminal: ```shell npx -y degit aaron-he-zhu/aaron-marketing-skills/narrative/trace/audience-belief-mapper ~/.openclaw/skills/audience-belief-mapper ``` View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/narrative/trace/audience-belief-mapper ### OpenCode Run in your terminal: ```shell npx -y degit aaron-he-zhu/aaron-marketing-skills/narrative/trace/audience-belief-mapper ~/.config/opencode/skills/audience-belief-mapper ``` View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/narrative/trace/audience-belief-mapper ### Hermes Agent Run in your terminal: ```shell npx -y degit aaron-he-zhu/aaron-marketing-skills/narrative/trace/audience-belief-mapper ~/.hermes/skills/audience-belief-mapper ``` View the folder on GitHub: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/narrative/trace/audience-belief-mapper --- From Pluginboard (https://pluginboard.ai).