# attribution

> When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attri…

When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test," "how did you hear about us," "self-reported attribution," "dark social," or wants to instrument attribution themselves — "stitch my bookings to their source," "SavvyCal/Calendly attribution," "close the identify gap," "track conversions on a third-party domain," "first-party / self-hosted attribution." For event tracking setup and UTMs, see analytics. For ad-platform pixels/CAPI and conversion tracking, see conversion-tracking. For pipeline and CRM revenue reporting, see revops. For the AI-search attribution blind spot, see ai-seo.

- Type: Skill
- Made by: coreyhaines31
- Category: Marketing & SEO
- Formats: Skills
- Version: 1.1.6
- Source: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/attribution
- Page: https://pluginboard.ai/skills/attribution

## Works with

- ChatGPT
- Claude
- Gemini
- GitHub Copilot
- Cursor
- Claude Code
- Codex
- Antigravity
- Gemini CLI
- Replit
- OpenClaw
- OpenCode
- Hermes Agent

## Install

### ChatGPT

In ChatGPT: Download the attribution folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/attribution

### Claude

In Claude (web or desktop): Download the attribution folder and zip the folder itself, then upload it in Customize → Skills.

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/attribution

### Gemini

In Gemini: Download the attribution folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it).

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/attribution

### GitHub Copilot

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/attribution ~/.copilot/skills/attribution
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/attribution

### Cursor

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/attribution ~/.cursor/skills/attribution
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/attribution

### Claude Code

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/attribution ~/.claude/skills/attribution
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/attribution

Or all of Marketing Skills, in Claude Code:

```text
/plugin marketplace add coreyhaines31/marketingskills
/plugin install marketing-skills@marketingskills
```

### Codex

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/attribution ~/.agents/skills/attribution
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/attribution

### Antigravity

In Antigravity: Copy the attribution folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI).

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/attribution

### Gemini CLI

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/attribution ~/.gemini/skills/attribution
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/attribution

### Replit

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/attribution .agents/skills/attribution
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/attribution

### OpenClaw

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/attribution ~/.openclaw/skills/attribution
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/attribution

### OpenCode

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/attribution ~/.config/opencode/skills/attribution
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/attribution

### Hermes Agent

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/attribution ~/.hermes/skills/attribution
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/attribution

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From Pluginboard (https://pluginboard.ai).