# analytics

> When the user wants to set up, improve, or audit analytics tracking and measurement.

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For getting conversions into ad platforms (pixels, conversion tags, CAPI, server-side) and verifying they arrived, see conversion-tracking. For choosing attribution models, comparing multi-touch/MMM/incrementality, or reconciling conflicting numbers across tools, see attribution. For A/B test measurement, see ab-testing. Rate metrics divide matching closed windows — never full-period spend by partial-period results.

- Type: Skill
- Made by: coreyhaines31
- Category: Data & analytics
- Formats: Skills
- Version: 2.2.1
- Source: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/analytics
- Page: https://pluginboard.ai/skills/analytics-coreyhaines31

## Works with

- ChatGPT
- Claude
- Gemini
- GitHub Copilot
- Cursor
- Claude Code
- Codex
- Antigravity
- Gemini CLI
- Replit
- OpenClaw
- OpenCode
- Hermes Agent

## Install

### ChatGPT

In ChatGPT: Download the analytics folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/analytics

### Claude

In Claude (web or desktop): Download the analytics folder and zip the folder itself, then upload it in Customize → Skills.

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/analytics

### Gemini

In Gemini: Download the analytics folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it).

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/analytics

### GitHub Copilot

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/analytics ~/.copilot/skills/analytics
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/analytics

### Cursor

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/analytics ~/.cursor/skills/analytics
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/analytics

### Claude Code

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/analytics ~/.claude/skills/analytics
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/analytics

Or all of Marketing Skills, in Claude Code:

```text
/plugin marketplace add coreyhaines31/marketingskills
/plugin install marketing-skills@marketingskills
```

### Codex

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/analytics ~/.agents/skills/analytics
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/analytics

### Antigravity

In Antigravity: Copy the analytics folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI).

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/analytics

### Gemini CLI

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/analytics ~/.gemini/skills/analytics
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/analytics

### Replit

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/analytics .agents/skills/analytics
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/analytics

### OpenClaw

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/analytics ~/.openclaw/skills/analytics
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/analytics

### OpenCode

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/analytics ~/.config/opencode/skills/analytics
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/analytics

### Hermes Agent

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/analytics ~/.hermes/skills/analytics
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/analytics

---
From Pluginboard (https://pluginboard.ai).