# ads

> When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X,…

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' 'should I run ads,' 'ABM,' 'account-based marketing,' 'B2B ads,' 'lead quality,' 'negative keywords,' 'Performance Max,' 'thought leader ads,' 'when should I kill an ad,' 'search terms report,' 'wasted spend,' or 'is this campaign working.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro. For outbound to target accounts, see cold-email. For pixels, CAPI, and tracking audits, see conversion-tracking. End every recommendation with facts, hypotheses, and missing data, and label unavailable inputs MISSING instead of estimating them.

- Type: Skill
- Made by: coreyhaines31
- Category: Marketing & SEO
- Formats: Skills
- Version: 2.6.2
- Source: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/ads
- Page: https://pluginboard.ai/skills/ads-coreyhaines31

## Works with

- ChatGPT
- Claude
- Gemini
- GitHub Copilot
- Cursor
- Claude Code
- Codex
- Antigravity
- Gemini CLI
- Replit
- OpenClaw
- OpenCode
- Hermes Agent

## Install

### ChatGPT

In ChatGPT: Download the ads folder and zip it, then Plugins → Skills → Create → Upload from your computer. Business and Enterprise plans.

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/ads

### Claude

In Claude (web or desktop): Download the ads folder and zip the folder itself, then upload it in Customize → Skills.

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/ads

### Gemini

In Gemini: Download the ads folder, then at gemini.google.com click Customize → Skills → Create → Upload and pick the folder (or a .zip of it).

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/ads

### GitHub Copilot

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/ads ~/.copilot/skills/ads
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/ads

### Cursor

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/ads ~/.cursor/skills/ads
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/ads

### Claude Code

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/ads ~/.claude/skills/ads
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/ads

Or all of Marketing Skills, in Claude Code:

```text
/plugin marketplace add coreyhaines31/marketingskills
/plugin install marketing-skills@marketingskills
```

### Codex

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/ads ~/.agents/skills/ads
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/ads

### Antigravity

In Antigravity: Copy the ads folder into ~/.gemini/config/skills (Antigravity app and IDE) or ~/.gemini/antigravity-cli/skills (Antigravity CLI).

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/ads

### Gemini CLI

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/ads ~/.gemini/skills/ads
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/ads

### Replit

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/ads .agents/skills/ads
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/ads

### OpenClaw

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/ads ~/.openclaw/skills/ads
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/ads

### OpenCode

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/ads ~/.config/opencode/skills/ads
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/ads

### Hermes Agent

Run in your terminal:

```shell
npx -y degit coreyhaines31/marketingskills/skills/ads ~/.hermes/skills/ads
```

View the folder on GitHub: https://github.com/coreyhaines31/marketingskills/tree/HEAD/skills/ads

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From Pluginboard (https://pluginboard.ai).