Before you start
Install both plugins from Anthropic's knowledge-work-plugins marketplace: add it with claude plugin marketplace add anthropics/knowledge-work-plugins, then install brand-voice@knowledge-work-plugins and marketing@knowledge-work-plugins. They are built mainly for Cowork and also work in Claude Code. Brand Voice needs at least one document platform connected, such as Notion, Confluence, Google Drive, Box or SharePoint. Each connector signs in with your own account.
Find your brand material
Brand Voice searches the places your brand already lives, such as style guides, pitch decks and sales call transcripts, and reports what it found with the sources ranked and any conflicts marked. You can also point it at specific documents.
Say to ClaudeDiscover our brand materials for [company name]. Rank the sources and list any places where they disagree.
Settle the open questions and write the guidelines
The guidelines cover voice pillars, tone by context, a "We Are / We Are Not" framework and terminology. Where sources disagree or guidance is missing, it raises open questions, each with a recommendation. Confirm or override each one before you go on.