# Startup Business Analyst

> Seth Hobson's community plugin for startup analysis: size a market, model 3–5 year projections, map competitors and plan your team.

Startup Business Analyst is a plugin from Seth Hobson's agents collection (wshobson/agents), a community project. It gives your coding agent a startup analyst subagent, five skills and three commands for the analysis and modelling work early-stage founders do: sizing a market, projecting revenue and costs, mapping competitors, choosing metrics and planning a team. It works from the context and assumptions you give it, plus web research.

What's inside
- startup-analyst (subagent): takes market, modelling, competitive and planning questions for pre-seed to Series A companies
- market-sizing-analysis: TAM, SAM and SOM with top-down, bottom-up and value-theory methods, with templates for SaaS, marketplace, consumer, B2B and fintech
- startup-financial-modeling: 3–5 year projections with cohort-based revenue, costs (COGS, S&M, R&D, G&A), headcount, cash flow, burn and runway, in conservative, base and optimistic scenarios
- competitive-landscape: Porter's Five Forces, Blue Ocean Strategy, positioning maps and competitive pricing
- startup-metrics-framework: which metrics to track for your business model, such as ARR, NRR, CAC and LTV for SaaS, or GMV and take rate for a marketplace
- team-composition-analysis: roles by stage, US-focused compensation benchmarks, equity allocation and full-time vs. contractor choices
- Commands: /startup-business-analyst:market-opportunity for a market sizing report, /startup-business-analyst:financial-projections for a three-scenario model, and /startup-business-analyst:business-case for a business case document covering market, product, competition, financials, go-to-market, team and risks

How to install
In Claude Code, run /plugin marketplace add wshobson/agents, then /plugin install startup-business-analyst@claude-code-workflows. Codex CLI uses codex plugin marketplace add wshobson/agents, then codex plugin add startup-business-analyst@claude-code-workflows.

Good to know
- It's a community plugin. It doesn't connect to your accounts or to market data services: its numbers come from the assumptions you give it and public sources it finds on the web, and it shows its methods and assumptions so you can check them.
- It writes its results as Markdown reports with tables, which you can move into a spreadsheet.
- Treat its output as a starting point for your own planning. It's analysis and modelling help, not investment, financial or legal advice.

- Type: Plugin
- Made by: wshobson
- Category: Finance
- Formats: Claude plugins
- Version: 1.0.6
- Website: https://github.com/wshobson/agents
- Source: https://github.com/wshobson/agents/tree/HEAD/plugins/startup-business-analyst
- Page: https://pluginboard.ai/plugins/startup-business-analyst

## Works with

- Claude
- GitHub Copilot
- Claude Code
- OpenClaw

## Install

### Claude

In Claude (web or desktop): Customize → Plugins → Add → Add marketplace, enter wshobson/agents, then add startup-business-analyst

### Claude Code

In Claude Code:

```text
/plugin marketplace add wshobson/agents
/plugin install startup-business-analyst@claude-code-workflows
```

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From Pluginboard (https://pluginboard.ai).