# AppsFlyer MCP

> Lets your agent query your AppsFlyer campaign performance, SKAN, audiences and OneLink links in plain words, with your own permissions.

AppsFlyer's own MCP server, in beta. It connects your agent to your AppsFlyer account so you can ask about your marketing data in plain words: campaign performance, ROAS, installs and retention, SKAN results, incrementality experiments, audiences, OneLink links and app settings. It can also look things up in AppsFlyer's Knowledge Base and DevHub docs.

What you can do with it
- Find your top and lowest performing campaigns and media sources, and compare metrics like ROAS, installs and retention
- Read SKAN performance for iOS campaigns by network, campaign or event
- List your Incrementality for UA experiments and summarise their lift and cost per incremental conversion
- Create OneLink links under an existing template, and audit templates, links and Smart Banners
- Check audiences and their partner connections, including uploads that are failing
- Review app settings, cost and ad revenue integrations, and users and roles
- Get answers on SDK setup and measurement from AppsFlyer's docs

How it connects
AppsFlyer hosts it at https://mcp.appsflyer.com/auth/mcp. In chat agents such as ChatGPT and Claude, you sign in to AppsFlyer in your browser, and the connection lasts 7 days before you sign in again. For Claude Code, automations and self-hosted agents, create an MCP token in AppsFlyer (Account menu > Security Center > AppsFlyer Tokens) and send it as a bearer token; it works until you revoke it.

Good to know
- It only sees the apps and data your AppsFlyer user can already see, from one AppsFlyer account per connection.
- Almost every tool only reads. The one that creates OneLink links shows you the link first and asks you to confirm, and it's limited to 10 links a day per account.
- AppsFlyer acts as a proxy: it fetches your data when you ask and doesn't store query results long term.
- An AppsFlyer admin can turn MCP off for the account under Account & Profile > AI capabilities.
- It's a beta service.

- Type: Plugin
- Made by: Appsflyer
- Category: Marketing & SEO
- Formats: Remote MCP
- Version: 1.0.0
- Website: https://support.appsflyer.com/hc/en-us/articles/36349070304785--Beta-AppsFlyer-MCP
- Page: https://pluginboard.ai/plugins/appsflyer-mcp

## Works with

- ChatGPT
- Claude
- Muse
- Grok Bot
- Gemini
- Grok
- GitHub Copilot
- Cursor
- Claude Code
- Codex
- Antigravity
- Gemini CLI
- Replit
- OpenClaw
- OpenCode
- Hermes Agent

## Install

### ChatGPT

In ChatGPT on the web: Plugins → + → Add custom MCP server, then paste https://mcp.appsflyer.com/auth/mcp under Connection. Business and Enterprise plans; Pro can add read-only servers.

### Claude

In Claude (web or desktop): Customize → Connectors → Add custom connector, then paste https://mcp.appsflyer.com/auth/mcp

### Muse

In Muse: In a Muse chat, ask it to create a custom connector for the MCP server at https://mcp.appsflyer.com/auth/mcp. Then tap Connect on the card it shows and sign in, or add your key.

### Grok Bot

In Grok Bot: In a chat with your Bot, say "Add this MCP server: https://mcp.appsflyer.com/auth/mcp". It confirms the details with you and sets it up, and the tools are ready from your next message.

### Gemini

In Gemini: At gemini.google.com: Settings → Connected Apps → Add a custom app, then paste https://mcp.appsflyer.com/auth/mcp

### Grok

In Grok on the web: At grok.com/connectors: New Connector → Custom, then enter https://mcp.appsflyer.com/auth/mcp and sign in if it asks.

### GitHub Copilot

Add to VS Code: vscode:mcp/install?%7B%22name%22%3A%22appsflyer-mcp%22%2C%22type%22%3A%22http%22%2C%22url%22%3A%22https%3A%2F%2Fmcp.appsflyer.com%2Fauth%2Fmcp%22%7D

Copilot CLI:

```shell
copilot mcp add --transport http appsflyer-mcp https://mcp.appsflyer.com/auth/mcp
```

### Cursor

Add to Cursor: cursor://anysphere.cursor-deeplink/mcp/install?name=appsflyer-mcp&config=eyJ1cmwiOiJodHRwczovL21jcC5hcHBzZmx5ZXIuY29tL2F1dGgvbWNwIn0%3D

Add to .cursor/mcp.json:

```json
{
  "mcpServers": {
    "appsflyer-mcp": {
      "url": "https://mcp.appsflyer.com/auth/mcp"
    }
  }
}
```

### Claude Code

Run in your terminal:

```shell
claude mcp add --transport http appsflyer-mcp https://mcp.appsflyer.com/auth/mcp
```

### Codex

Run in your terminal:

```shell
codex mcp add appsflyer-mcp --url https://mcp.appsflyer.com/auth/mcp
```

### Antigravity

Add to ~/.gemini/config/mcp_config.json:

```json
{
  "mcpServers": {
    "appsflyer-mcp": {
      "url": "https://mcp.appsflyer.com/auth/mcp"
    }
  }
}
```

### Gemini CLI

Run in your terminal:

```shell
gemini mcp add --transport http appsflyer-mcp https://mcp.appsflyer.com/auth/mcp
```

### Replit

In Replit: At replit.com/integrations, open MCP Servers → + Add MCP server, paste https://mcp.appsflyer.com/auth/mcp (add any headers under Advanced settings), then click Test & save.

### OpenClaw

Run in your terminal:

```shell
openclaw mcp add appsflyer-mcp --url https://mcp.appsflyer.com/auth/mcp --transport streamable-http
```

If it needs a key or sign-in: For https://mcp.appsflyer.com/auth/mcp, add --header NAME=value for each header it needs, or --auth oauth and then run openclaw mcp login appsflyer-mcp.

### OpenCode

Run in your terminal:

```shell
opencode mcp add appsflyer-mcp --url https://mcp.appsflyer.com/auth/mcp
```

If it needs a key: For https://mcp.appsflyer.com/auth/mcp, add --header 'NAME=value' for each header it needs. Add --global to use it in every project.

### Hermes Agent

Run in your terminal:

```shell
hermes mcp add appsflyer-mcp --url https://mcp.appsflyer.com/auth/mcp
```

Add to ~/.hermes/config.yaml:

```json
{
  "mcp_servers": {
    "appsflyer-mcp": {
      "url": "https://mcp.appsflyer.com/auth/mcp"
    }
  }
}
```

If it signs in with OAuth: If https://mcp.appsflyer.com/auth/mcp asks you to sign in, add --auth oauth to the command, or auth: oauth to its entry.

---
From Pluginboard (https://pluginboard.ai).