# Marketing

> Anthropic's marketing plugin for Claude: draft content, plan campaigns, check brand voice, audit SEO and report on performance.

Anthropic's marketing plugin, one of its knowledge-work plugins. It's built mainly for Cowork, Anthropic's desktop agent, and also works in Claude Code. Its skills give Claude a marketing team's way of working, from the campaign brief to the performance report at the end, and it comes with connectors to the tools marketing teams already use.

What you can do with it
- Draft blog posts, social posts, newsletters, landing pages, press releases and case studies, with headline options and SEO suggestions
- Plan a campaign: objectives, audience, messages, channel strategy, a week-by-week content calendar and success metrics
- Review a draft against your brand voice, style guide and messaging pillars, with fixes by severity and flags for unsupported claims
- Build a competitive brief: positioning and messaging compared, content gaps, opportunities and threats
- Run an SEO audit: keyword research, on-page analysis, content gaps, technical checks and a competitor comparison
- Design an email sequence with full copy, timing, branching and exit conditions
- Build a performance report with trends, wins and misses, and what to change next

Connectors it bundles
- Slack, for sharing drafts, reports and briefs with your team
- Canva and Figma, for design assets
- HubSpot, for campaign data, contacts and marketing automation
- Amplitude (US and EU), for product analytics
- Notion, for briefs, style guides and campaign documents
- Ahrefs and Similarweb, for SEO research and competitive traffic data
- Klaviyo, for email marketing
- Supermetrics, for marketing data from many platforms
It also has empty Gmail and Google Calendar entries for you to fill in. Its skills are written for categories rather than products, so another server of the same kind, such as Semrush, Mailchimp or Marketo, works in place of a bundled one.

How to install it
In Claude Code, run claude plugin marketplace add anthropics/knowledge-work-plugins, then claude plugin install marketing@knowledge-work-plugins. Its skills run as /draft-content, /campaign-plan, /brand-review, /competitive-brief, /seo-audit, /email-sequence and /performance-report.

Good to know
- Each connector signs in with your own account for that service.
- With nothing connected, it asks you for your numbers, uses web search for SEO research, and gives you copy-paste-ready output.
- You can keep your brand voice, style guide and personas in a local settings file, so drafts and reviews apply them without asking.
- Content comes back as drafts for you to check before anything goes out.

- Type: Plugin
- Made by: Anthropic
- Category: Marketing & SEO
- Formats: Claude plugins
- Version: latest
- Website: https://github.com/anthropics/knowledge-work-plugins/tree/main/marketing
- Source: https://github.com/anthropics/knowledge-work-plugins/tree/HEAD/marketing
- Page: https://pluginboard.ai/plugins/anthropic-marketing

## Works with

- Claude
- GitHub Copilot
- Claude Code
- OpenClaw

## Install

### Claude

In Claude (web or desktop): Customize → Plugins → Add → Add marketplace, enter anthropics/knowledge-work-plugins, then add marketing

### Claude Code

In Claude Code:

```text
/plugin marketplace add anthropics/knowledge-work-plugins
/plugin install marketing@knowledge-work-plugins
```

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From Pluginboard (https://pluginboard.ai).